Breaking down masculine and vegan stereotypes - Luke Weber

Luke is married to Aimee and they have a two year old son Wolfgang. He is the Founder of The Vegan Alliance, straightedge and an advocate for men's mental health.

Luke went vegan over 25 years ago, when he was only 17. He has always loved punk and hardcore bands which introduced him to straightedge culture. After listening to Earth Crisis who sing about animal liberation, Luke started learning veganism and adopted a straightedge lifestyle.

Luke created The Vegan Alliance six years ago, as he wanted to share more 'in your face' animal rights content. Soon after, he launched a merch brand, with the income being donated to animal sanctuaries. The money raised was then later used to fund their own rescue cows Kevin and Derek.

Luke and Aimee rescued Kevin after meeting a hobby farmer who didn't want to send his Brahman steer Kevin to slaughter. Not long after that, they found Kevin's now best mate Derek, a bobby calf who they also saved from slaughter.

Luke has always had a passion for music and played in a bunch of punk rock bands since high school, even becoming a Tour Manager of a friend's band Parkway Drive.

Luke is very open about struggles with his mental health and as a result, is a strong advocate for men's mental health.

In this episode, Luke also chats about breaking down the masculine and vegan stereotypes, his tattoos and visiting vegan restaurants across the world.

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