Creating a Subscription Service: How to Run a Law Firm in 2025

In this bonus episode of How to Run a Law Firm in 2025, Mathew Kerbis and I dive into one of the most talked-about topics in modern legal services—subscription models.

Mathew walked me through how subscriptions can be structured for different practice areas, including estate planning, and offered tons of practical insight on what makes a legal subscription model work. We talked about how to define clear benefits (like annual meetings or quarterly check-ins), use tech to streamline the admin side, and even collaborate with financial planners to create more value for clients.

I shared some of my own hesitations—like the potential manual workload of managing subscriptions and how it fits with my current fixed-fee model—but I’m staying open to experimenting with new approaches that could better serve both my clients and my business.

If you’ve been curious about how to make subscriptions work in your law firm—or whether they’re right for you at all—this episode is a great place to start.

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