38: From Clicks to Clients: Leveraging Website Analytics for Growth with Philippa Gamse
Episode description
Lauren chats with analytics expert Philippa Gamse about the importance of website analytics for law firms. Philippa explains website analytics, how they work, and the valuable insights they can provide into things like your content's effectiveness, traffic sources, and potential new product opportunities.
The conversation covers critical metrics to consider, the power of search engine traffic vs. social media ads, video engagement tracking, and tips for getting started. For law firms looking to optimize their online presence and revenue, this episode provides an accessible introduction to the vast potential of website analytics.
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