The Salad House founder on finding balance between healthy and indulgent

In this special episode of A Deeper Dive — guest-hosted by Nation’s Restaurant News editor-in-chief and Take-Away host Sam Oches — Sam talks with Joey Cioffi, founder and CEO of The Salad House, a New Jersey based franchise that has grown to 20 locations since it first opened in 2011. Cioffi joined the podcast to share how The Salad House attempts to strike a balance between healthy and indulgent for the suburban customer and how he’s refined the business to support franchise success. 

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In this conversation, you’ll find out why:

• In kids’ menus, health-forward concepts have opportunity for growth 
• There’s a broad spectrum of customers looking for a balance of healthy and indulgent
• An outside perspective can help you tighten up your business
• You don’t need A+ real estate if you make enough noise in your messaging
• You can’t fulfill your dreams if you don’t take a few risks along the way

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.