74 - The Harlem Globetrotters: How this legacy brand made a come back
Mar 08, 2020•43 min•Season 3Ep. 74
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Episode description
In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clarity on who they are and attract the right audience and talent.
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