69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho
Oct 17, 2019•1 hr 11 min•Season 2Ep. 69
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Episode description
Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.
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