The workplace has never been more generationally diverse. From Baby Boomers to Gen Z, four generations are now working side by side (and virtually). But what does that really mean for your team or business? Generational researcher, consultant, speaker, and podcast host Meghan Grace says it comes down to “toggle leadership” - the ability to flex your leadership style, communication, and motivation strategies based on who you're working with. A big part of Meghan’s professional journey has centere...
Jul 07, 2025•23 min•Ep. 289
If you've ever worked in HR operations, you know how frustrating employment and income verifications can be: endless requests, privacy concerns, and compliance headaches. Vault Verify simplifies the process with an automated, real-time system that reduces administrative workload, cuts down on follow-up calls, and delivers accurate, up-to-the-minute data. Onboarding is quick and hassle-free: most customers spend just 3–5 hours total, with Vault Verify doing the heavy lifting. Best of all, they on...
Jun 30, 2025•23 min•Ep. 288
What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic , reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marke...
Jun 23, 2025•20 min•Ep. 287
What started as a simple favor - answering a CEO’s question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people management. Unlike the scripted responses of corporate HR hotlines, Diane brings something refreshin...
Jun 09, 2025•17 min•Ep. 286
Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs. In this e...
Jun 02, 2025•13 min•Ep. 285
It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively. The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D .) A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training pro...
May 26, 2025•20 min•Ep. 284
With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tec...
May 19, 2025•24 min•Ep. 283
Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.” What does work? Clarity...
May 14, 2025•13 min•Ep. 282
It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen. Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees. Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused ...
May 06, 2025•26 min•Ep. 281
Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year. While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to e...
Apr 30, 2025•44 min•Ep. 280
Why do soft skills matter more than ever? As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness. Their AI doesn’t replace human judgment - it augments it. Think of it as a...
Apr 22, 2025•27 min•Ep. 279
Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes. However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective train...
Apr 07, 2025•27 min•Ep. 278
Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career. I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects...
Mar 25, 2025•19 min•Ep. 277
How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks Website: www.targeted-hr.com LinkedIn: linkedin.com/company/targeted-hr-consulting/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services . VISIT GET MORE HR CLIENTS ...
Mar 12, 2025•14 min•Ep. 276
Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure. With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients. Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their peo...
Mar 03, 2025•40 min•Ep. 275
Many business owners get stuck doing 'busy work' that could easily be delegated. These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth. I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations. In a wide-ranging discussion, Victoria and I talked about: ✅ The comprehens...
Feb 24, 2025•10 min•Ep. 274
Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked. While you're here... After c...
Feb 10, 2025•5 min•Ep. 273
Ben recently had an excellent conversation with Alice Ferretti , Founder of HumansR , an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges. Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how b...
Feb 03, 2025•16 min•Ep. 272
Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results. Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many busines...
Jan 29, 2025•26 min•Ep. 271
Not getting enough sales leads, meetings, and new clients for your HR-related business? Try the Sales Manager Method. While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so...
Jan 10, 2025•8 min•Ep. 270
Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job. In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action! While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recur...
Dec 23, 2024•7 min•Ep. 269
After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. THE BIGGEST FACTOR: ...
Dec 20, 2024•10 min•Ep. 268
In today's solo episode, Ben shares some frequently asked questions about redesigning website landing pages which he recently put to his preferred website designer, Xuan Kang . Some of the questions include: Why would a business consider redesigning a landing page or a services page? Is it just a vanity exercise or are there other reasons at play? What are the elements that make up a good landing page? What are the common mistakes businesses make when designing their sales pages? If you want to ...
Dec 02, 2024•14 min•Ep. 267
Driving business growth often requires a fresh approach to workforce transformation and practical tools that create meaningful breakthroughs, helping organizations move to the next level of success. John Masud Parvez is a leading business transformation expert in Southeast Asia. His approach focuses on digital and workforce transformation to guide companies toward their next stage of growth. As the founder of VSHR Pro Academy, he has built an organization renowned for empowering businesses throu...
Nov 28, 2024•22 min•Ep. 266
Many companies struggle to keep employees engaged, connected, and productive—especially in hybrid work environments. With over 60% of employees and 70% of managers reporting that their digital tools contribute to stress, it's clear that simplifying the employee experience remains very important. I recently spoke with Chris Ciauri , CEO of Unily , an employee experience platform, about unlocking organizational velocity and addressing the modern workforce’s needs. In a wide-ranging discussion, Chr...
Nov 13, 2024•16 min•Ep. 264
In today's episode, Ben shares a quick update from a client who has reached $300,000 in her first year as a solo HR consultant. Even better than the money is the nice lifestyle balance acheived by this consultant. Listen in to learn more., (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). You can find the podcast discussion and show notes on the Get More HR Clients website. Y...
Nov 04, 2024•7 min•Ep. 265
Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies increasingly seek solutions that simplify these complexities and support seamless global operations. Employer of Record (EOR) services like Boundless are revolutionizing this process by simplifying HR compliance, payroll, and local employment concerns. I recently spoke with Dee Coakley ...
Oct 16, 2024•25 min•Ep. 263
I recently spoke with Karan Kapoor , Founder of Vividh , about the challenges and opportunities of starting a successful Inclusion & Diversity consulting business and building inclusive workplaces. In a wide-ranging discussion, Karan and I talked about: ✅ How prioritizing inclusivity naturally fosters better diversity outcomes. ✅ The essential role of mentorship in career development, providing guidance and growth opportunities. ✅ The importance of early, budget-friendly marketing strategies...
Oct 02, 2024•26 min•Ep. 262
Talent assessment and leadership development are key to building a strong, capable workforce. They help organizations identify top talent, align people with the right roles, and develop future leaders, driving growth and ensuring long-term success in a competitive market. In this episode of A Better HR Business , we enter into the dynamic world of talent assessment technology with David Jones, CEO of Mercer Talent Enterprise. Based in Dubai, David shares his fascinating journey of founding the T...
Sep 23, 2024•27 min•Ep. 261
I recently had a very interesting conversation with Brandy Burch, CEO & Founder at Benefitbay , a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them. In a wide-ranging discussion, Brandy and I talked about: ✅ The challenges of managing employee healthcare benefits. ✅ The advantages of modern, f...
Sep 16, 2024•20 min•Ep. 260
