iPhone 17 event is official, Apple acquisition strategy, TV+ price rise
Aug 28, 2025•1 hr 4 min•Season 1Ep. 553
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Summary
This episode delves into Apple's upcoming iPhone 17 event, speculating on new features for the iPhone 17 Air and Pro models, alongside a detailed look into Siri's next-gen AI, potentially powered by Google Gemini, and Apple's cautious acquisition strategy. The hosts also analyze the significant Apple TV+ price hike, exploring its impact on profitability and subscriber churn, and touch on broader implications for Apple's services revenue.Episode description
Benjamin and Chance prepare to have their jaw dropped in the run up to the September 9 Apple event where we expect to see iPhone 17, Apple Watch Series 11 and maybe AirPods Pro 3. There’s an interesting report on Apple’s strategic calculus when it comes to acquiring other companies, and Gemini might become the brain of Siri. Also, Apple TV+ ups its monthly price by a hefty 30%.
And in Happy Hour Plus, we reflect on the last fifteen years of Apple event slogans, and whether there’s a trend of decline. Subscribe at 9to5mac.com/join.
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