The B2B content flywheel playbook - with Dave Gerhardt
Jun 25, 2024•57 min•Ep. 4
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024.
Here's what was covered:
- (4:08) - What is a content flywheel?
- (10:06) - How do you get started with a content flywheel?
- (19:27) - The content flywheel process
- (26:21) - The thought leader + content team structure
- (31:55) - Content distribution goals and approach
- (44:43) - Who should help get the best content from the Thought Leader?
- (46:45) - Curating your LinkedIn feed
- (47:53) - The value and approach of newsletters
- (50:43) - Is X/Twitter still a viable channel for B2B?
- (54:01) The most important part of a content strategy
__
Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
For the best experience, listen in Metacast app for iOS or Android