How to use content to build brand - with Chris Walker

Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B.

Here's what was covered:

• 00:00 - Intro
• 2:23 - Why content is not just a marketing responsibility anymore
• 4:54 - Where and how to source content ideas
• 11:10 - “How to develop differentiated POV’s”
• 15:13 - “How competition impacts content strategy”
• 19:08 - The 3 steps to building your “brand”
• 20:56 - When to start an organic content strategy
• 29:14 - Creating content for sales objections
• 36:13 - Expert-driven SEO vs traditional SEO
• 41:41 - Early-stage startup marketing example

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.