Cognitive Heists series #7: The Trojan Gift - podcast episode cover

Cognitive Heists series #7: The Trojan Gift

Sep 29, 2025•11 min
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Episode description

Hey folks! It's been a few weeks, but now the gift is here. :) It's the 7th installment of the "Cognitive Heists" series. This one is titled, "The Trojan Gift." šŸŽ

Not all traps look like traps. Some arrive with a bow on top.

The Trojan Horse is the oldest example. But today, the gift often looks like a free service. No charge, no strings… except the ones you don’t see.

Because the real price isn’t money. It’s privacy.

-- It’s data.

-- It’s you.


In this issue of Cognitive Heists, we explore:

šŸ”¹ How ā€œfreeā€ has always been one of the most effective disguises in the con artist’s playbook

šŸ”¹ Folklore warnings about cursed gifts that crumble into ash

šŸ”¹ Why reciprocity, curiosity, and flattery make us drag danger through our own gates

šŸ”¹ And how modern Trojan Gifts hide in inboxes, QR codes, cloud apps, and ā€œfreeā€ platforms

The cost of convenience is rarely written on the tag.


Enjoy!


Next up: The Double Agent—where the betrayal sits across the table, smiling like a friend.


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