254. 6 Steps to Becoming a Freelance Copywriter

Becoming a Freelance Copywriter: Six Essential Steps

Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands.

In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!!

Be sure to check out this episode in article form as well!

00:01 Introduction and Guest Introduction
00:52 Understanding Copywriting and Its Importance
02:09 Guest's Journey into Copywriting
03:57 Six Steps to Becoming a Freelance Copywriter
04:06 Step 1: Educate Yourself in Copywriting
13:05 Step 2: Build a Portfolio in Google Drive
16:42 Step 3: Start Putting in the Reps and Getting Testimonials
22:21 Step 4: Start Taking Yourself Seriously
23:55 The Importance of Taking Yourself Seriously
24:21 Organizing Your Work: Project Management Systems
25:01 Effective Tools for Communication and Planning
26:31 The Power of Personal Connection in Copywriting
28:49 The Role of Sales in Your Copywriting Business
31:35 Overcoming Sales Challenges: Personal Experiences
38:04 Building Authority Through Content and List Building
43:58 Final Thoughts and Recommendations