To find your audience, define your audience
Episode description
Alan is a network practitioner. He helps people use bound energy in their body for effortless change in their life. He's celebrating three new clients in the past five days and a newfound clarity on how he wants to serve people.
02:47 Challenge: Who exactly do I want to serve? How do I connect with them? How do I convert them.
03:03 Question: If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life?
03:33 It's from someone who, prior to seeing me, was already successful on many levels. After working with me, they've found new depths to themselves, spiritual connection, etc.
04:03 Suggestion: That sounds too conceptual still. What the letter actually say? The sharper you can picture this, the better you'll be able to serve that exact client in the way that you want to serve them and they want to be served, and you get paid for.
04:20 Thank you, I knew all the ways to change my life, conceptually, but it wasn't until we worked together that I really stepped into the shoes to embody the changes that I needed to make.
04:39 Question: Imagine it's a movie. What do you see them doing? Before and after.
05:33 Suggestion: Do it yourself. Practice the letter until you get it down. This is your homework.
06:00 Suggestion: You've had past clients, who've had success? Include them.
06:41 Suggestion: Use your success stories.
07:20 Suggestion: Write it in five levels. Features - what has actually shifted in their life? Advantages. Benefits. Transformations. Movement.
Three Key Points:
- If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life?
- Keep writing until you’ve defined your ideal client.
- Think about your previous success stories