Building your clientele; get a clear vision on your role in the process

Dave is a healing practitioner. He's new to the area. He's grateful that his daughter is coming to visit.

01:04 Challenge: Building up clientele. Just hired a marketing company to build a website and manage a Facebook page, I'm getting views and likes, but there's not enough traction to get clients. How do you convert digital exposure to clientele?

01:40 Question: You're talking about cold leads from Facebook?

01:45 The posts are on Facebook. There's no call to action. I'm wide open to suggestions. The digital world is foreign to me. 

02:07 Question: Is it a physical practice?

02:10 Yes. And it can be remote.

02:14 Question: So you are receiving some attention, but it's just not working, online?

02:19 I'm getting attention; it just launched. I understand that I need to give it time.

02:27 Question: I have similar problems that I'm working through. Are people calling you? 

02:34 Not from the marketing.

02:34 Question: Emails, anything? 

02:35 Nothing. 

02:39 Question: Do you have a lead-magnet? A give-away? 

02:42 No. 

02:48 Suggestion: Brainstorm a give-way right now, that would entice people to follow up. 

02:56 Self-help consultations. I do acupressure. I can make recommendations based on specific symptoms. Or a scan for the Nesshelp?03:24 part of my practice; body-energy scan. 

03:38 Question: What's your uptake rate? Do you know?

03:39 No, I've added that more recently. There's not enough history yet. 

03:54 Question: How are you funneling people? 

03:57 Just onto a page.

04:00 Suggestion: I'd recommend a Facebook group, then they have more opportunities to connect. 

04:19 Suggestion: There's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 

Three Key Points:

1. here's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 
2. Brainstorm a give-way right now, that would entice people to follow up. 
3. Facebook groups offer more opportunities to connect than Facebook pages.