Elon Musk and the letter X: A love story

The world’s richest man, Elon Musk, has a new pet project. He is reinventing, and possibly destroying, the site formerly known as Twitter.

Now known simply as X, the iconic blue bird logo is no more. But Musk’s rebrand isn’t purely for aesthetics. It's the beginning of the billionaire’s vision to create a ubiquitous ‘everything app’ of the future. 

Could this ambitious plan to centralise communication, shopping, banking and social media be brazen enough to work? Or will x.com be an expensive mistake? 

Today, Reuters financial journalist and long-time watcher of Elon Musk’s business empire, Antony Currie, on Elon’s plan to disrupt the global financial system. 

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Guest: Financial journalist and editor at Reuters Breakingviews, Antony Currie.

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