Mapping the Customer Journey to the CX
May 22, 2023•5 min•Season 1Ep. 133
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Episode description
The difference between the customer journey and the customer experience (CX) is extremely important to understand. Of equal importance, is being able to tie the two together. How do retailers accomplish this? And what value can be unlocked by doing so? Tune into this episode where Robert Brown, National Digital Leader for Retail and Consumer Products at BDO USA, answers these important questions.
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