eCommerce Pure Plays go from Digital Only to IRL

Why are eCommerce retailers opening physical stores at a time when most other retailers are looking to shrink their footprint? What benefits come with pushing the business “in real life” for these formerly eCommerce pure play retailers?

Listen in to this episode to hear David Berliner, Partner & National Leader of Business Restructuring at BDO USA, explain the strategy at play behind this seemingly risky move.