Combating Retail Brand Erosion
Apr 04, 2022•5 min•Season 1Ep. 79
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Episode description
Brand loyalty is imperative to a thriving retail business. The ongoing supply chain shortages many retailers face today can lead to a lack of product on hand and delivery delays, both of which can seriously deteriorate brand loyalty. In this episode we are joined by Paige Lustbader, Audit Director in the Retail & Consumer Products industry group at BDO USA to discuss ways retailers can combat this and retain their customers.
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