Summary Nolan Gore, a small business owner, shares his journey of starting and growing a residential landscaping company. He discusses the decision to invest his life savings into the business and the challenges he faced in the early days. Nolan also talks about the importance of adapting and developing new skills as the business grows. He shares insights from his military experience and how it influenced his leadership style. Additionally, Nolan shares his experience of acquiring a competitor a...
Mar 27, 2024•57 min•Ep. 16
In this episode, Patrick Campbell, founder of ProfitWell, reveals the true power of the subscription model for trades businesses. After creating and growing ProfitWell with no financial backing, Patrick went on to sell the subscription analytics company $200 million. He talks to Matt about his journey, from growing up in a blue-collar family in Wisconsin, to working for the U.S. intelligence community, Google, and eventually starting his own company. Patrick shares his experiences of building a ...
Mar 27, 2023•1 hr 13 min•Season 3Ep. 1
In this episode, we discuss the challenge of hiring the right tradespeople with the right skills for the right price. Top tradies Cathy and Tommy reveal how they attracted and retained the best talent, share interview tips, discuss company culture, and whether there's a skilled trade shortage in the UK. Payaca helps you sell more, organise your team, and save hours of time. 👉 Start your free 7-day trial here to give your business a boost 💯...
Mar 03, 2023•44 min•Season 2Ep. 6
This episode is all about attracting the right customers into your business. We interview two successful trade business owners, Cathy Cockin and Tommy Lee-Zmuda, who run electrical and plumbing & heating businesses respectfully. They discuss the importance of identifying and serving five-star customers, customer red flags, having a strong online presence, and dealing effectively with jobs that haven't gone as planned. This video provides essential advice for business owners looking to grow t...
Feb 24, 2023•55 min•Season 2Ep. 5
In this episode, we discuss the experiences of successful female electrician Cathy Cockin, who started her own company, Little Miss Electrical and has grown it to a 9-person team of female electricians. Tommy Lee-Zmuda also features and shares his experience with tradeswomen in the plumbing and heating sector. We delve into the challenges and opportunities for women working in the trade industry, including lack of confidence and sexism, and a more positive focus on attracting more women into tra...
Feb 17, 2023•44 min•Season 2Ep. 4
In this episode, we discuss why automation is critical to saving time and money in your business. Our guest, Tommy Lee-Zmuda, shares his experiences on how automation has increased productivity and sales in his own business. Discover simple strategies to implement automation and streamline your workflow. Ready to automate your business? Payaca has all the key automations you need to optimise your business 👉 Start your free 7-day trial now...
Feb 10, 2023•1 hr 1 min•Season 2Ep. 1
Join special guests Mike Winnet and Tommy Lee-Zmuda as they discuss which trades are the most lucrative, and the strategies for generating leads and making more money for your trade business. They share their expertise in content marketing, SEO, and how to take advantage of YouTube to reach a pre-qualified audience. The hosts kick-off by discussing sales and marketing strategies for trades businesses. They start by sharing statistics on the average salaries of different trades like electricians,...
Feb 03, 2023•1 hr 10 min•Season 2Ep. 2
In this episode of Payaca 50 Shades Of Trade, we interview Mike Winnet, co-founder of IAM Productions, who built and sold his own business for £8 million. Mike explains how he was able to sell his business and what made it attractive to potential buyers. He also provides advice and tips for other business owners who are looking to sell their own businesses, including how to work out what your business might be worth and step-by-step actions you can take if you haven't a clue where to start. In a...
Jan 31, 2023•50 min•Season 2Ep. 1
You're in for an incredible story right here. Sam is one of those rare breeds who continues to push himself beyond the point of success. After building his 'West Country' plumbing and heating business to a team of 28, Sam reveals how he was able to step back from the business altogether and start his new venture 'NippyChecks'. Hiring the right people, learning how to trust them and pass on responsibility are some of the key themes Sam attributes to his achievement in successfully handing over th...
Dec 16, 2022•48 min
This week's episode if full of fantastic tips on how to expand your business, employ more staff and and take (successful) steps to sustainable growth. After starting her electrical business from scratch, Cathy explains which important decisions helped her grow her business Little Miss Electrical (and reveals which decisions didn't). Cathy also discusses the importance of television exposure and how it's helped her build trust and attract more customers. Fancy growing your own trade business? Usi...
Nov 08, 2022•40 min
In this week's episode, Sam McDouall joins Matt on the podcast and reveals the success and drama behind creating his own union. He explains how he managed to recover over £80k in unpaid wages for mistreated electricians and the reason why he fell out with rival union Unite. In addition to unpaid tradespeople - Sam also speaks up for women in trade. He talks honestly about how his mindset has changed over the years and why it's so important that women in trade industries are respected on-site. Du...
Aug 15, 2022•39 min
In this episode, Mike Winnet reveals how he started a business from scratch and sold it for £8million just 2.5 years later. Impressively, he did this without any industry experience or investment. Rather than pumping out paid ads, Mike worked hard creating quality, free content which had an incredible impact on his customers and business revenues. During the episode, Mike explains step-by-step how his recipe for success can be applied to any business in any industry. If you're interested in grow...
Jul 08, 2022•1 hr 3 min
In this week's episode, Tommy Lee-Zmuda returns to reveal his trade business marketing secrets. And the lightbulb moment that transformed his failing plumbing business into a huge success.
Jun 16, 2022•46 min
Tommy Lee-Zmuda takes the series to another level with his incredible story - diving deep into how he turned around his failing boiler business and uses this experience to help other business owners succeed.
Jun 01, 2022•40 min
This week Matt talks to Jack McGovern who founded The Glow Group (TGG) Ltd. - the highest rated home care company in Lincolnshire. In this episode, Jack shares how his semi-pro football background gave him the skills to build a successful heating engineer team from scratch. He shares why these last 3 years have been the toughest of his life, reveals the ins and outs of hiring the right people and how he uses software to simplify his business processes. Get a Free Trial to Matt Franklins software...
May 20, 2022•57 min
This week Matt talks to Craig Brookes who runs Correct Choice Windows & Doors - the highest rated double glazing company in Sheffield, with over 400 five-star reviews. Craig discusses how to deal with a business partner from hell and how to overcome mental health challenges. He also shares top insights on sales and how his no-pressure approach has led to great success. In addition, Craig reveals how he's stepped out of his comfort zone recently by taking on an MMA fight to raise money for Ca...
May 16, 2022•27 min
