Welcome back for Part 2 of 'So you want to be your own boss?' This week Sean concludes his thoughts about what it takes to be a business owner, covers some common objections against selling cars and generally works to make us all feel better about ourselves. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Just because you're great at something doesn't always mean you should go out on your own, or does it? Join Sean this week as he looks at the trails and tribulations of what it takes to be your own boss. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Welcome to another Dealer Sit Down Edition. This week Sean sits down with General Manager Mark Phillips from McGrath Honda of Elgin, IL for a quick chat about reviews, customer service and the industry overall.
It's a genuine issue that goes far beyond the automotive industry. Join Sean this week as he talks about the rising frustration we all experience in life when it comes to the general state of customer service. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
We've all been there...The scheduled online meeting that we don't have time for. We sit down, dial in (after finding the call in number buried somewhere in the invite), wait for the others and then drudge through terrible audio connections and an endless deck. Join Sean this week for a few pointers that could save us all time and a little piece of mind. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Bots, Bots and more Bots. Join Sean this week as he sits down with VP of Sales Chad Graves from Reunion Marketing to get Chad's view's on how bots and AI could affect the future of digital marketing. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
The coming robot revolution? This week we have a special guest interview with automotive trainer and coach extraordinaire Sean Kelley from Carmotivators.com to talk about how he see's the future of technology and how it can or will change the car buying experience for consumers and salespeople alike. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Customer loyalty, brand loyalty, personal loyalty. All of these things are tested and retested in this digital world we live in. Join Sean this week as he looks over and back at the concept and how it has changed, evolved and impacted not just the industry, but personally as well. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Attribution. Now more than ever the conversation about who gets credit for the sale of a car has to change. Whether anyone will admit it or not, both vendors and dealers hate sales attribution. It’s OK, they should. Unfortunately, though, the only thing anyone could do is say “well, you just shouldn’t pay attention to sales attribution.” That sort of dead end thinking gets us nowhere fast. And we shouldn’t think that attribution has no place in the overall conversation. All we have to do is expa...
Every now and then it's worth taking a minute to remind ourselves why we're here and who we're here for. On this week's podcast Sean takes this moment to remind us all that we're here because of, and for dealers.....all of us....you too vendors...... With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Welcome everyone to this week's podcast where Sean recounts the history of Car Biz Done Better over it's 5 year existence. From the meager beginnings of wanting to be the next big trainer in the industry, to forming it's own niche in the digital sphere. Sean reviews the good, the bad and the ugly for you this week, and we hope you enjoy. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Just back from Orlando and DD24, join Sean for this special edition podcast as he recounts and reviews his time spent and speaking at the most recent Digital Dealer 24. Make sure to check out next week's podcast #030 where we will publish Sean's live audio recording and breakout presentation from DD24. Avoid Waste and Overspending: How to use your data and marketing goals to build the perfect digital budget. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Faree...
A dealership is not just a dealership. And while there is no manual on how to best realize our goals, it's ultimately up to us to decide who we are and what those goals should be. Join Sean this week as he talks about the endless decisions involved in crafting our individual dealership identities and why it's so important to have a firm grasp on who it is we are trying to be in this industry. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
How much time and effort do you spend cultivating your own repeat and referral business? This week Sean talks about his own experience and shares a few recommendations on how to get people coming to the store to see you. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Training....training, training training. This week Sean looks at how one of the most important aspects of a dealership is often one that is too often under-valued. As a former corporate trainer himself, Sean shares his unique view on the positives and negatives of how so many in the industry approach training their team. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Do you spend a ton of money to drive traffic to your website only to hope for a 1% conversion? This week Sean talks about the need for, and importance of, knowing your own website and what your customers do and don't do when they finally get there. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Welcome back for Part 2 of the Do's and Don'ts Consumer Edition podcast. Wrapping up this week, Sean finishes his thoughts on the remaining recommendations from the Consumer Reports article. Watch until the very end for a few of Sean's own takeaways and best practices. Consumer Reports Article Link https://www.consumerreports.org/buyin... With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
In response to a Consumer Reports article, this week Sean reviews the Dos and Don'ts of buying a car in today's digital world. As mentioned in the title, this is a 2-part podcast. Check in next week for part 2. Consumer Reports Article Link https://www.consumerreports.org/buyin... With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
With such a positive reaction to last week's podcast #021 Punished for Performance, Sean takes some time this week to go into more detail about some of the other sides to this issue that he didn't get to last time. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
This week Sean talks about his experience and thoughts about an issue unique to the auto industry...Getting punished for good performance. Or, put another way, when you make too much money and your employer expects you to do the same after changing your pay plan so you make less money. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
This week Sean talks about the inevitable down turn our industry will face and how we can prepare ourselves against it. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Fresh off attending and presenting at the Digital Dealer Workshop in Chicago this week, Sean has recreated his breakout session for those that were unable to attend. In addition, Sean gives some recap and overview of the sessions he was able to see and his overall experience at this workshop. Special thanks to all at Digital Dealer who helped us with everything and for the opportunity to attend and present from all of us at Car Biz Done Better. With much appreciation the Intro and Outro music is...
This week Sean talks about the lifeblood of every dealership....The Salespeople. From a variety of angles like hiring, training, retaining, green peas to veterans, Sean provides an overview of what is possibly the biggest hurdle in the industry....finding and keeping great people. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Join Sean this week while he discusses the seemingly endless emergence of industry buzzwords. Innovation, Disruption, AI, Culture, Digital Retailing, etc. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
This week Sean speaks directly to the salesman, and looks back at his rough transition from retail sales to B2B. Turns out being good at one doesn't mean being good at the other. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Join Sean this week as he talks about his experience and thoughts on the realities faced by both the dealers struggling to stay current with new programs and technologies, and the vendors tasked with standing out among the increasing vendor pool. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Join Sean this week for the brand new Interview edition of 5 Minutes with Sean. This week Sean sits down with COO Jeff Hinchcliff and CMO Tom Coleman from H&H Automotive in Omaha Nebraska. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
To get the New Year up and running this week Sean talks about the changing role of the OEM and their influence over your digital marketing. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
This week Sean talks about the realities of how pay plans can affect the world of the dealership. Having experienced the erratic ups and downs of this himself, Sean talks about some of the ways that this can be dealt with. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
Are you mining your own database, or still taking fresh ups after a few years on the job? This week Sean talks about how important the old school efforts of the after sale are and how they can affect your sales month to month. With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
