¶ ECTC Introduction and AMD Background
This episode of the 3D Insights podcast is sponsored by the IEEE Electronic Component Technology Conference , organized by the IEEE Electronics Packaging Society , ectc brings together the best in packaging components and microelectronics systems , science , technology and education in an environment of cooperation and technical exchange . Learn more at Ectcnet .
Hi there , I'm Francoise von Trapp , and this is the 3D Insights Podcast . Hi everyone , this week we are recording live from ECTC 2025 at the Texas Gaylord Resort in Dallas , texas , for the 75th edition . We're hearing a lot about the most advanced of the advanced packaging technologies .
What's driving this right now is power-hungry AI , still top of mind for every engineer in this industry , and the keynote speaker today , sam Nafziger , is here to talk about emerging trends aimed at addressing the demand for high-performance computing . Welcome to the podcast , sam , thank you .
Excited to be here , Françoise .
Okay , so before we dive in , you're with AMD . Can you just share a little bit about your background and your role there ?
Yeah .
So I started out in microprocessor design with a focus on power efficiency improvements and how to extract the most performance per watt out of these devices and I've started to lead that cross-company from a power efficiency perspective and simultaneously have driven a lot of our chiplet architecture approaches and design , which is the way to extract more performance out of
the silicon , the advanced silicon technology processes , and of course that involves deep package technology engagements and advanced development . So I've ended up leading the architecture cross productproduct for the company and sponsoring long-lead technology development .
Now , AMD is pretty well known for its high-performance computing processors , really targeted a lot towards , I think , gaming .
We have a broad spectrum of products , right , yeah , and gaming is where we first deployed our advanced hybrid bond 3D in the CPU side actually . So gaming's been kind of bread and butter and it's a really great market and very enthusiastic customers . Right but make most of our money actually in the data center .
Right , ok , and that is a big deal right now , as we see this explosion in AI models
¶ AI's Explosive Growth and Value
. You were talking this morning about how fast AI has grown since I think you were talking about since COVID .
Yeah , I mean , it was hardly a topic five years ago when I spoke at ECTC , and yet now it's the topic , and the reason is the economic motivation of AI .
I mean , we actually are getting models that can replicate many aspects of human intelligence and , of course , if you consider the most valuable commodity in the world , you know how did we get all the comforts of modern existence and cars and computers and medicine ? Right , it's human intelligence inventing stuff .
So if we can now invent machines that can produce intelligence , it's of uncalculable value to the world , and so that's why there's so much excitement and hype about it . Now , the kinds of intelligence that we're manufacturing are imperfect . Right , we're constantly improving , and that's what , you know , makes us feel exciting is the evolution , the pace of development .
It far exceeds anything I've ever seen in the industry .
Why do you think it had such a drastic or rapid escalation ? I mean , it seems like once they deployed the first versions of chat GPT that's right . It really started to take off , even though there's other market spaces that aren't really consumer facing .
Well , it , and it goes way beyond consumers . The applications of AI and in science and medicine and robotics are going to be of immense economic value and that's what's really driving it . And , in fact , when you can have I mean ChatGPT was such an explosion in awareness because the capabilities just blew people away . Its ability to compose entire sophisticated essays
¶ Limitations of Current AI Models
and synthesize books , provide a distillation and a summary of complex technical treatises into easily consumable paragraphs that would have taken days for an expert in the field to synthesize down . The models are amazing .
I hesitate with tools like ChatGPT , though , because it's only as good as the data that it's training on right , and the data has to be extremely accurate and on point , and I think I feel like there's a lot of people out there , especially younger people , who are , you know , using it to write their papers , for instance .
I mean , I heard that chat GPT started out really smart and that it's getting dumber .
Yeah , there is a corruption factor that canages the erroneous or fabricated ones , because you know , as you're , I'm sure you're aware you know hallucinations are an issue with AI . It'll make up answers if it doesn't actually know and present them . Yeah , communicate them as if they are authoritative .
So Every AI response needs to be checked right , and putting it in mission-critical applications to make decisions is not a good idea at this point . Right , because the models are not reliable . They're very impressive , but we can't depend on the results .
So you mentioned just now medical, industrial, robotics as three .
Those are some of the top ones . Right , okay , and agriculture , robotics as those are . Those are some of the some of the top ones . And agriculture I mean , if you'd say ai for science , it encompasses a vast field of drug discovery and genomics analysis and agricultural improvements which are extremely compelling .
The ability of ai to synthesize vast amounts of data and come up with useful conclusions from that vastly more data than humans can possibly absorb . You know climate data and histories of crop yields for specific variants in certain regions and the soil types and fertilizers , and you know
¶ Applications Beyond Consumer Use
just talking about the agricultural aspect and come up with a plan for crop rotation and the appropriate farming techniques that will maximize yields and minimize losses . So just an example .
I mean , you know there's human experts that can do that , but an AI can essentially , for these specific fields , become superhuman in its ability to provide those kinds of recommendations .
Okay , so one of the things you were talking about in your keynote was about running out of data to train models . Can you explain what you meant there ?
So for the large language models , you know the general purpose . Like ChatGPT you mentioned , they have been trained on the compendium of Internet data that's out there and slurping in all the books and all of the analysis . You know everything .
But the model developers try to focus on the high quality data that can make the model more intelligent versus just a bunch of random numbers . And yeah , the internet's pretty much been tapped out now for these huge model training exercises . That is somewhat independent of the specialty fields , like I just mentioned say in agricultural medicine ?
Is that because it's more enclosed the data that you're feeding ? This AI engine is already qualified . You know , it's not just scraping random data off the Internet , they're actually feeding it .
High-quality data .
It's like high enclosed , like encapsulated data that's not been corrupted by any other input , right ?
Right , right , model contamination absolutely can degrade the intelligence of the AI . So that's a very important field . But yeah , we have to some extent you know , for the general intelligence applications hit a data wall .
And actually it's a good thing because now we're leaning into new approaches that leverage reinforcement learning , approaches that have feedback loops and models , checking models , and we often put humans in that loop as well human reinforcement learning to improve the quality responses , to grade the responses , which is the better response out of the set .
And now , when we can automate that with multiple AIs checking each other and generating synthetic data , we've been making significant strides in the ability of these models to actually reason , not just regurgitate answers . So
¶ The Data Wall and Model Evolution
the initial LLMs , the GPTs and Geminis they're good at using that vast trove of Internet data . They're trained on to produce the most credible response to a given query . But it's essentially just pattern recognition . It's not really thinking . It's just like give it a response and boom , here's the answer .
It's kind of like system one thinking in the brain where you can recognize faces really quickly . But if you start thinking through , okay , if I , if I see John and I last saw him here what's the right way to respond ? Make a connection with John . You know that's , know that's a reasoning thing .
A system two and we're only just starting to get models that can do that . More deliberative thinking .
So I know we're limited on time , so I just wanted to ask you two things . First of all , one of the things that we're hearing that people are concerned about is the amount of energy that AI is consumed , and there's projections that by 2030 , 10% of the world's energy will go to powering AI .
So I guess maybe I'm in the middle of an existential crisis around this . So I mean , it's too late . You know the genie's out of the bottle , but should we be rolling this out before we've solved the energy problem ?
¶ Energy Consumption and Future Challenges
Yeah , that's a fine question and I think , yeah , people have every right to be concerned about the energy consumption of AI , because it does appear like it will outstrip supply and power limitations become a very real cap on the amount of AI we can deliver . But I guess I would turn that around a bit .
If you think about what we are achieving with AI , we are developing machines that can solve the world's hardest problems and actually invent new approaches or identify , I'd say , optimal approaches to transportation , routing , to minimizing power consumption across a myriad of industries , to providing better crop yields , reducing pollution , improving gas mileage , countless things
. So actually I view AI as a . It's kind of like . You know it's a compound interest return . Investments in AI are going to improve human productivity , quality of life , health and actually reduce energy consumption in net . Even if itself is consuming a lot of power , the intelligence we're generating is going to be harnessed for vastly more productivity .
So maybe it's limiting the frivolous use of AI and focusing it on the areas where it really can make a difference .
It'll reduce inefficiency , okay Right .
So just last question for you what does AMD need from the advanced packaging community to solve these challenges that you talked about in your talk , and I think up there was thermal issues . I think maybe , yeah , had energy .
Yeah , thermal , you know . Just power efficiency in general , power delivery , getting the heat out , getting power in the package community is absolutely foundational to achieving the next wave of growth in
¶ Advanced Packaging's Role in AI Future
AI . Like I said , the economic demand , the potential of AI to make the world better in countless ways , make our manufacturing processes more more efficient , as well as medical and the health benefits , drug discovery , all these things .
So the more intelligence we can generate with AI , I believe is better for humanity , even though , like any tool , it can be used for good or ill . I believe , by and large , we'll use it for good and we try to marginalize the corrupt uses . And the ability to generate more .
Ai is limited by power , and the package community has a huge role in providing power-efficient connectivity for the silicon chips that are at the core of those compute activities , right ?
So , whether it's the memory , whether it's the compute devices , the GPUs , the accelerators or the networking , getting those components closer together with the most energy efficient connectivity possible , with the best heat conductivity , the lowest resistance for power delivery , all of those sorts of problems are going to enable us to develop AI faster and more effectively ,
which I believe is a net good .
Well , thank you so much for your time . I appreciate it . Can we connect people with you on LinkedIn ?
Oh , absolutely yes , I'm on LinkedIn , and AMD . com has great research about our company's particular AI solutions , which are very competitive .
Okay , great . Thank you so much . Next time on the 3D InCites podcast . We wrap up our coverage of ECTC 2025 , talking with 3D Insights member companies about their key takeaways from this year's event , what they were showcasing , and also some of their memories of ECTC's past and what they hope to see in the future .
There's lots more to come , so tune in next time to the 3D InCites ast . The 3D InCites Podcast is a production of 3D Insights LLC .
