Picture this: you're spending countless hours crafting the perfect organic marketing strategy, but is your return on effort (ROE) really worth it? Should you be considering paid advertising instead? In this episode of the 365 Driven Podcast, Tony sits down with marketing guru Nicholas Kusmich to share his wisdom. Together, they unravel the complexities of ROE and ROI, explore the benefits of anti-funnel marketing, and delve into the nuances of organic versus paid advertising. Ever wondered how t...
Sep 19, 2023•49 min•Ep. 321
Imagine transforming your ideas into an eight-figure business, in a sector as significant as the service industry. That’s exactly what Andrew Aranda, founder and CEO of Pure Plumbing and Air, accomplished. His journey, from starting in his garage to building a dream office, is remarkable. Andrew and his wife, Alexis, combined their unique talents to create a powerhouse partnership. Andrew is on a mission to bring respect back to the trades at a time when these skills are highly sought after. In ...
Sep 12, 2023•58 min•Ep. 320
Join Tony as he celebrates the fifth anniversary of the 365 Driven podcast. In this episode, he reflects on the journey of the podcast, the highs, the lows, and how it has consistently grown over the years. Tony also shares his personal experiences and lessons learned from starting a podcast and how he has managed to rank in the top 1% globally. Tony shares his experience of having his social media account disabled, and the lessons that came with it, along with an exciting announcement for the 3...
Sep 05, 2023•48 min•Ep. 319
What if, in the journey to better physical health, we discovered the path to enhanced mental wellness as well? Fraser Bayley is a fitness expert who has guided high-profile celebrities such as Chris Daughtry on their path to health and wellness, and in this episode of the 365 Driven podcast, he emphasizes the importance of making your health and fitness a non-negotiable. Fraser opens up about his own personal experiences with bipolar disorder, severe social anxiety, and ADHD, and how he used the...
Aug 29, 2023•1 hr 3 min•Ep. 318
Chris Rood is a self-made entrepreneur and an expert in wholesaling and real estate investment. Chris shares his inspiring journey from being diagnosed with learning disabilities and mental illnesses in his youth, to becoming a successful entrepreneur. His experiences hitting rock bottom and going to rehab led him to personal development and starting a business that would eventually provide a six-figure income before even graduating college. He further expanded his ventures into real estate, cre...
Aug 22, 2023•58 min•Ep. 317
What does it take for people to be happy at work? Today’s guest is here to tell us how to create a workplace culture that fosters happiness and fulfillment. Lori-Ann Duguay is a seasoned culture catalyst dedicated to transforming organizational cultures into more positive and productive environments. With over 20 years of experience in the field, Lori-Ann’s insights into leadership development and culture building are not to be missed. Tony and Lori-Ann delve into the crucial distinction between...
Aug 15, 2023•58 min•Ep. 316
Larry Roberts pulls back the curtain on the podcasting universe in this episode of the 365 Driven Podcast. Larry Roberts is a podcasting powerhouse and the creative genius behind Red Hat Media. After burning out in the corporate world, Larry took a dive into a new realm of opportunities. His goal was simple: to find excitement in what he was doing every day. Since 2014, Larry has been making himself a household name within the podcasting industry, speaking on stages of national and global trade ...
Aug 08, 2023•1 hr 6 min•Ep. 315
Have you ever been puzzled by the confusing labels on your favorite food products? Well, you're not alone. This episode invites you on an eye-opening journey with expert food coach, Jen Smiley, to decode the truth about the food industry and how it often misrepresents facts to the consumer. Jen reveals the secrets behind oils in our food and the potentially harmful effects of the common ones, while revealing how she cracked the food industry code. Jen explains how food influences our health and ...
Aug 01, 2023•55 min•Ep. 314
Famed copywriting maestro and bestselling author, Robert Walsh, opens up the curtains to his thriving career in this episode of the 365 Driven Podcast. Robert tales of transformation from a blue-collar worker to an in-demand copywriter—working with big names like Donald Trump Jr and Kevin Harrington of Shark Tank fame—are as riveting as they are inspiring. Tune in as Robert sheds light on his captivating transition, his early branding, and how he has brilliantly capitalized on the e-commerce and...
Jul 25, 2023•1 hr•Ep. 313
At a time when people will say whatever they have to say not to get canceled, being real and authentic is not as common as it should be, but is critical for attracting the right people to your circle. If you are always worried about saying the wrong thing or having people upset with you for your stance on a topic, then you are going to have a harder time making meaningful connections and building your brand. You won't want to miss this episode as Tony sits down with the dynamic Mike Fabber, a re...
Jul 18, 2023•1 hr 8 min•Ep. 312
In this episode I share some lessons and tips I've learned from completing five mastermind / retreat type events. Our previous events included: Zion National Park (Utah) Glacier National Park (Montana) Radford Racing School (Arizona) Chichen Itza Mayan Pyramid (Playa del Carmen, Mexico) Castles and Wineries (Lisbon & Porto, Portugal) If these types of exploration events interest you, join us at 365driven.com
Jul 12, 2023•28 min•Ep. 311
Having a mission that serves as your “why” is so valuable when building and scaling a business. A business that operates around a set of core values is going to stand out to customers as having integrity which will in turn build trust that will set you apart from competitors. Trevor Farnes and his business MTN OPS are an amazing example of what it looks like to filter all decisions through core values, stay true to a mission, and foster a culture of interdependence in which each team member play...
Jul 04, 2023•56 min•Ep. 310
Zachary Babcock needs no introduction as he is a three-peat guest on the podcast and always has a powerful message to share. On this episode of the 365 Driven podcast, Tony and Zach discuss their frustrations with gurus in the personal development industry who have big egos that get in the way of being authentic, providing consistent value, and not getting caught up in always looking for the next shiny object. Tony and Zach share their own experiences with ego and self-awareness, emphasizing the...
Jun 27, 2023•1 hr 1 min•Ep. 309
In the business world, we hear a lot about the importance of SEO, but what exactly is it, and what do you need to know about it? SEO stands for Search Engine Optimization, and learning the basics could mean much more eyes on your content, which means more sales without increasing your advertising. That is what Damon Burton breaks down for us in this episode. Damon Burton is a search engine marketing expert who has beat billion-dollar companies at their own game and has proven strategies to grow ...
Jun 20, 2023•59 min•Ep. 308
Right now is a crucial time to build up your purchasing power. With an uncertain economy and banks collapsing, it's only going to get more difficult to get access to the type of capital that Jack McColl breaks down in this episode. if you have this knowledge and you are prepared, that is going to put you that much further ahead of your competition. If you want to scale your business, buy more inventory, or hire employees without giving away any equity, then this episode is for you. Guaranteed yo...
Jun 13, 2023•37 min•Ep. 307
Jason Starbuck shares his journey from running e-commerce stores to living in Thailand, competing in Muay Thai, and creating his current business MOVD - Entrepreneur Evolved. He emphasizes the importance of micro-actions in physical, mindset, and personal business areas to achieve success as an entrepreneur. Over the last 14 years, Jason Starbuck has created multiple web developments, owned 7 e-commerce stores, traveled to 13 countries, built a highly efficient call center, hired over 350 employ...
Jun 06, 2023•52 min•Ep. 306
Lance Bachmann, also known as the Digital Lion, shares his journey from a troubled childhood to becoming a highly successful serial entrepreneur. According to Bachmann, the key to success in business is to focus on three essential areas: numbers, sales, and communication. Knowing how to read a P&L statement, understanding the sales process, and being able to communicate effectively are crucial for success. Bachmann also stresses the importance of believing in oneself and taking action. Lance...
May 30, 2023•54 min•Ep. 305
When building a brand, people often put their focus on the wrong areas and then wonder why the brand isn’t taking off. When we’re talking branding, especially apparel, people are usually buying into an idea or another person and what they stand for, and not necessarily just the products themselves. Building a message that you know other people need to hear is an essential first step in getting people to be interested in your brand. Find a community that will rally around that message, inspire th...
May 23, 2023•1 hr 9 min•Ep. 304
If you’re in the business world, you have probably heard of the term “vertical integration". But what exactly does that mean? This very strategic business approach could be part of a number of moves you can make to build a rock-solid business that would weather a recession. Jeff Fenster is back on the 365 Driven podcast, and Jeff is an expert in vertical integration and serial entrepreneurship. Jeff Fenster is the CEO of Everbowl, a best-selling author, and podcast host. Jeff is an award-winning...
May 16, 2023•57 min•Ep. 303
You might already know about the importance of being authentic, but maybe you’re not exactly sure how to translate that over social media in order to attract your ideal customers. You don’t want to be so authentic and transparent that you don’t leave any mystery about you, and you also don’t want to share so much that you become uninteresting to listen to. There is definitely an art in owning who you are and what your unique talents are, and conveying that appropriately to your audience so that ...
May 09, 2023•1 hr 4 min•Ep. 302
In the personal development space, we often hear the advice to be authentic and to ensure we are operating from a place of authenticity, but what happens if you don’t know who you are? This happens more often than you might think, and even celebrities deal with identity struggles. In the entrepreneurial world, you have to have clarity in who you are, and who you are speaking to, or the disconnect will be apparent. Jonathan George is here on the 365 Driven Podcast to dive deep into personal brand...
May 02, 2023•1 hr 10 min•Ep. 301
With the popularity of video content skyrocketing on platforms such as Instagram, TikTok, Facebook, and of course YouTube, it is becoming more apparent that as an entrepreneur, you should be taking advantage of these platforms to reach your ideal customers. The most effective and powerful entrepreneurs are those that know how to tell their message, create engaging content, build that know, like, and trust factor, and bring people into their world. One of the most valuable skills in the modern er...
Apr 25, 2023•1 hr•Ep. 300
Too often when people fail at something that they have been working hard toward, the default reaction is to give up or rebound hard in the opposite direction, but it doesn’t have to be so extreme. Or maybe the opposite is true and you reached a big milestone you have been aiming for, so you celebrate big and then fall off the wagon. When you fail at something or even reach your goal, that doesn’t have to be the end. Failure can be a great gift that teaches you very valuable lessons if you know h...
Apr 18, 2023•1 hr 5 min•Ep. 299
To attract your ideal audience and the kind of people you want to be surrounded with, the key is to be your true self and stop trying to make everyone like you. No matter what you do, there will always be people that have negative things to say, and that can increase as you become more successful. Instead of being the person you think other people want you to be, or copying someone else you see online, build your own personal brand by being yourself and the right people will follow. Steve Currin...
Apr 11, 2023•55 min•Ep. 298
Everyone wants to find their purpose and operate from that place, but what if we are chasing our purpose in the wrong way? Purpose is not something you have to achieve, it is what you are. You are either allowing yourself to be who and what you are, or you are restricting who and what you are. Every person has a unique function and by being who you are meant to be, there are amazing byproducts. Jesse Elder helps people dig into who they truly are and live a life that is authentically aligned wit...
Apr 04, 2023•1 hr 3 min•Ep. 297
In this episode I share some mindset awareness, specifically around living with wants vs needs, materials vs memories, and why you should invest more in experiences and memories. I also announce our next live, in-person event! We're going to Portugal on July 3-7, 2023. The event is limited to 40 attendees. You will find information at 365driven.com
Mar 28, 2023•35 min•Ep. 296
The definition of rehabilitation is to restore someone to their former condition, but a more helpful and empowering method is reinvention. We always want to be improving and gaining skills that make us better humans, and it is totally possible to completely reinvent ourselves into whatever version we want to be. Today’s guest has an incredible comeback story of going from facing prison time for a felony, to being a successful CEO of Elevate Addiction Services. Angie Manson began drinking and usi...
Mar 21, 2023•56 min•Ep. 295
With people paying for blue check marks and seeking quick ways to get known in their industry, more people want to know how they can fast-track their influence. While it is true that slowly and steadily building that know, like, and trust factor will greatly benefit you, we have seen that the universe loves speed. It is also true that there are unethical and frowned-upon ways to gain an audience, but there are always routes to manufacture influence with integrity and honesty if you want to estab...
Mar 14, 2023•56 min•Ep. 294
Humans are incredibly powerful creatures, and we all want to portray our sense of power and never want to appear weak. Sometimes certain habits or insecurities can counteract this, but luckily today’s guest is an expert in what it takes to be truly powerful. Robert Greene is an author and speaker known for his books on strategy, power, and seduction. Robert is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, Mastery,...
Mar 07, 2023•1 hr 5 min•Ep. 293
If there is a skill you want to learn or knowledge you want to acquire, the information is out there, whether that be through books, podcasts, or online. While consuming content and learning from others can teach you a great deal, the best way to learn is by actually playing the part and diving into whatever it is you want to do. Once you have the foundation, the information will be more likely to stick because it becomes applicable. Oftentimes, people get stuck in a consumption cycle and never ...
Feb 28, 2023•55 min•Ep. 292
