Ep 89: An electric Future? - Stefan Ytterborn - (CEO/Founder - Cake)

CEO/Founder Stefan Ytterborn - CAKE is a Swedish electric bike company born out of a passion for gravity sports, and on a mission to develop high-quality, sustainable performance products. CAKE realizes that the development of electric drivetrains will bring positive change to the future of motorbikes and that our customers appreciate this too. Inspiring people, contributing to speeding up the journey towards a zero emission society, combining excitement with responsibility. The lightweight electric off-road motorbike segment started with small, dedicated manufacturers assembling and customizing standard parts from the world of cycling and motorbikes. These hybrids, equipped with off-the-shelf motors, batteries and controllers have helped to define a new direction that changes the future of riding. The characteristics of an electric drivetrain, as opposed to a combustion engine, brings a number of exciting changes. CAKEs mission: to contribute to speeding up the transition towards a zero emission society, combining excitement with responsibility. Developing light, quiet and clean electric off-road performance bikes, requires a cross-scientific approach to sustainability. To promote the competence and guidance needed in terms of sustainability, in the areas of clean technology, ethical conduct, circularity and life cycle perspective, to the benefit of people and the planet, CAKEworks is born. CAKEworks gathers a variety of competencies to coach and lead processes at CAKE, to minimize footprint, now and in the future. Instagram: @ridecake Host: Jamie Neale @jamienealejn Discussing rituals and habitual patterns in personal and work life. We ask questions about how to become more aware of one self and the world around us, how do we become 360 with ourselves? Host Instagram: @jamienealejn Podcast Instagram: @360_yourself Music from Electric Fruit Produced by Tom Dalby Composed by Toby Wright