Why Understanding is the Key to Influence
Oct 26, 2020•44 min
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Episode description
No business exists without a customer; and no customers exist without marketing outreach - So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.
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