M Gemi's Modern Luxury is Retail's New Standard

Cheryl Kaplan and Jenna discuss how M.Gemi is pioneering modern luxury: Italian shoes made the old way and sold the new way. Cheryl breaks down M.Gemi’s success by explaining how they replicate the in-store experience online to drive customers to make their first purchase and then harness their insights to create must-have products that bring customers back to make an average of four purchases a year. She also takes us behind the scenes at M.Gemi, including what she hears sitting alongside the customer experience team every day and their practice of bringing in an outside stakeholder, like an engineer to a design meeting, to the first and last meeting for every new launch.