Changing The Rules of NASCAR (Rick Hendrick)

Rick Hendrick is the owner of the largest private dealership in the US. And the most dominant NASCAR team owner in history. He’s SO good at racing, that NASCAR had to change their rules – just to give others a chance to win. 

He’s known for finding unique competitive advantages, inventing entirely new technologies to get ahead (literally), and for never slowing down – regardless of how dominant and victorious he’s become. His take on peak performance? Simple: “Show up to win.”

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