How we Launched our Podcast on Spotify

Episode 10: So you want to start a podcast. In this episode we talk about how podcasting is blowing up and answer the "Should I start a podcast?" question. Instead of theoretical advice, we break down exactly how we turned our existing long form content into the 3:03 Podcast without doubling our workload. You'll learn which tools actually save time, how to repurpose content you're already creating, and why many readers prefer listening during activities where reading isn't possible.

This is the story about how to start a podcast on Spotify.

Timestamps:

• 00:00 Why newsletter folks keep asking about podcasting
• 00:21 When audio makes more sense than text
• 00:56 What your readers get from listening
• 01:09 How we built the 3:03 Podcast on Spotify
• 01:36 Reaching readers who don't have time to read
• 02:09 Current podcast consumption habits
• 03:55 Getting first drafts done with Notebook LM
• 05:47 Making it sound good with Descript
• 07:31 Distribution without the headaches via Transistor
• 10:33 Is podcast money worth chasing yet?
• 11:44 The real costs and time commitment
• 12:51 What early listener data tells us
• 13:47 Alternatives to full-length podcasts
• 14:09 Your simplest path from newsletter to podcast

Some free Reply Two resources available 24/7

Listen at https://replytwo.com/podcast
Wiki and Prompt Library: https://replytwo.com/wiki
Boring Long Form: https://replytwo.com/wiki/podcasting
Boring Blog Post: https://replytwo.com/blog/how-to-start-a-podcast-on-spotify