On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit , a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores. We often hear merchants complain of rising costs and reducing margins. But most of those aren’t able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keep...
Nov 18, 2021•50 min•Season 6Ep. 51
On today’s episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro , a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers! Every merchant’s dream is to become a one-stop shop for their niche. To be able to sell products that aren’t necessarily in their vertical, yet go perfectly well with what they sell. For almost all merchants, such an operation would be out of reach. The shee...
Nov 11, 2021•51 min•Season 6Ep. 50
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset. We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Righ...
Nov 08, 2021•56 min•Season 6Ep. 49
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York. We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn’t stop there, other policies like pha...
Nov 07, 2021•54 min•Season 6Ep. 48
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli. Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing land...
Nov 06, 2021•47 min•Season 6Ep. 47
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz, Marc Barros, Dylan Mullan and Umar Qamar. It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. But taking advantage of such opportunities is no mean feat. It requires strategy and the ability to go...
Nov 05, 2021•48 min•Season 6Ep. 46
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf. Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? W...
Nov 04, 2021•54 min•Season 6Ep. 45
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth. The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collect...
Nov 03, 2021•52 min•Season 6Ep. 44
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe. The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the other you have changes like iOS 14, the continuing pandemic and the now super prevalent supply chain issues. There are opportunities and challenges galo...
Nov 02, 2021•48 min•Season 6Ep. 43
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel. Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You’ll be competing against old and new eCom stores and also...
Nov 01, 2021•54 min•Season 6Ep. 42
On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied , California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses. We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the rising popularity of social selling. While it may not be huge in the US just yet, it’s already super popular in many other parts of the world. S...
Oct 21, 2021•43 min•Season 6Ep. 41
On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media , a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba. Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding yo...
Oct 14, 2021•44 min•Season 6Ep. 40
On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity , a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics. Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these change...
Oct 07, 2021•54 min•Season 6Ep. 39
On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion , a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what work...
Sep 30, 2021•1 hr 2 min•Season 6Ep. 38
On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat , a chat-focused omni channel communication platform trusted by over 1 million businesses. We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive more revenue in the US than Facebook in 2021. Instagram has also very recently allowed the use of DM automation tools. These tools have added a new (...
Sep 23, 2021•1 hr 13 min•Season 6Ep. 37
On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it! This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and insights into how they are approaching Q4. Get their playbooks, roadmaps and processes. Why you can’t afford to miss this: Black Friday 2021 kicks off...
Sep 09, 2021•11 min•Season 6Ep. 36
On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun , a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences. In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features and apps of their eCommerce platform. Other specialised apps like Shogun and the like are still seen as a luxury, but in reality they are closer to be...
Sep 02, 2021•47 min•Season 6Ep. 35
On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack . Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years. In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super quick time (we’re talking months!). As you would imagine, the challenges of achieving such rapid growth...
Aug 26, 2021•59 min•Season 6Ep. 34
On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions , a hair extension, and technology company helping entrepreneurs launch and manage their brands. We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries. Competing with DTC brands based in China is tough for any brand (new or old). But there is a very counteri...
Aug 19, 2021•52 min•Season 6Ep. 33
On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery . Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 ...
Aug 12, 2021•1 hr 2 min•Season 6Ep. 32
On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast , the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. More and more shoppers now prefer buying things online rather than in stores. But that being said, most of these shoppers would also tell you that the checkout process in stores is still way better. Why? Because you don’t fill any form, you...
Aug 05, 2021•50 min•Season 6Ep. 31
On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow . His company, Very Intelligent Ecommerce Inc ., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world. Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for marketing are closed is next level. It all comes down to constant innovation, with both your products and PR/marketing campaigns. Sounds familiar, does...
Jul 29, 2021•1 hr 14 min•Season 6Ep. 30
On today’s episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging. Abandoned cart recovery is a crucial element of every eCommerce brand’s marketing strategy. It’s usually just one question or doubt in the shopper’s mind that prevents them from completing their purchase. The quicker and more personalised the follow up, the higher are the chances of...
Jul 22, 2021•34 min•Season 6Ep. 29
On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus . Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “ Building Blocks for Success ”. Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities. His “first principles reasoning” breaks down complicated problems into basic blocks and then reassembles...
Jul 15, 2021•58 min•Season 6Ep. 28
On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co . Jordan is a multi brand and agency owner completely focused on eCommerce. Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceived and how it performs. And with more and more brands jumping on the product-launch bandwagon, gettin...
Jul 08, 2021•49 min•Season 6Ep. 27
On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience. eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only made shoppers more savvy and sensitive to the differences in user experience (UX) across different stores. We already have a ton of studies showing that...
Jul 01, 2021•35 min•Season 6Ep. 26
On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor’s previous appearance on the show is one of our most popular episodes. Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing’s relevance has only increased. But as with any other form of marketing, it works on...
Jun 24, 2021•1 hr•Season 6Ep. 25
On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325 , an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience. On this show we often highlight how the marketing tech and landscape is always changing and evolving. The same can be said for the actual content and creatives used in marketing. The pace of “the sc...
Jun 17, 2021•47 min•Season 6Ep. 24
On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io , an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more. We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It’s no surprise that many marketers fall for the shiny ...
Jun 10, 2021•56 min•Season 6Ep. 23
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing . He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces. Businesses are often obsessed with collecting data points for visitors and users. This would be to build out email lists, sms lists and even social media audiences. More often than not, this type of data only co...
Jun 03, 2021•47 min•Season 6Ep. 22
