Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors Influencer Marketing There are three major ways to scale b...
Jan 02, 2017•24 min•Season 1Ep. 90
Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive. He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter. Subscribe to our medium page: https://physic...
Dec 31, 2016•34 min•Season 1Ep. 89
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. Here a...
Dec 26, 2016•25 min•Season 1Ep. 88
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story. Road trip to Wales pulled over a...
Dec 19, 2016•19 min•Season 1Ep. 87
Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction. I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago. In this episode you will hear: Using Social Media to build a Fashion brand / Instagra...
Dec 14, 2016•42 min•Season 1Ep. 86
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover: Adding a Live Chat service Optimizing shipping options Vouch...
Dec 12, 2016•16 min•Season 1Ep. 85
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: Mobile ecommerce stats Mobile commerce is at a tipping point - ...
Dec 05, 2016•17 min•Season 1Ep. 84
PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/ Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, ...
Dec 01, 2016•45 min•Season 1Ep. 83
Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers. It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost. On this episode, I talk about the two major ways I go about shopping cart recover...
Nov 28, 2016•10 min•Season 1Ep. 82
WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE. Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and ...
Nov 22, 2016•15 min•Season 1Ep. 81
Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness ...
Nov 21, 2016•10 min•Season 1Ep. 80
It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. Hear why I had to take a break and what SEASON 2 will look like. Welcome to 2X eCommerce – the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. So, If you work in OR own an online retail business, listen in, get involved, join me, and let’s put some fuel t...
Nov 16, 2016•10 min•Season 1Ep. 79
INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormou...
May 24, 2016•56 min•Season 1Ep. 78
HELLO - Today's show is a Rerun of the solo show published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of yo...
May 05, 2016•37 min•Season 1Ep. 77
As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company On this episode, Boris sha...
Apr 26, 2016•57 min•Season 1Ep. 76
My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com .He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million. Read the ...
Apr 19, 2016•1 hr 6 min•Season 1Ep. 75
I am joined by co-founder of TEMPLATE MONSTER ...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years. Read the show notes for this episode on http://2xecommerce.com/pod...
Apr 07, 2016•1 hr 7 min•Season 1Ep. 74
Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea , a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars. Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is t...
Mar 31, 2016•1 hr 5 min•Season 1Ep. 73
This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It , and an academy where ...
Mar 22, 2016•1 hr 10 min•Season 1Ep. 72
My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It , and an acad...
Mar 17, 2016•1 hr 9 min•Season 1Ep. 71
Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics .His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week. Prior to coming on the show, he specifically said he is NOT here to talk about “secr...
Mar 10, 2016•1 hr 12 min•Season 1Ep. 70
March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon : the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: Yagoozon was founded in 2010 with a $50 cash loan; By the end of 2011, revenue skyrocketed to $4.5m; Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest...
Mar 03, 2016•1 hr 12 min•Season 1Ep. 69
Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years. I will be speaking with some really interesting and open entrepreneurs happy to share their j...
Mar 01, 2016•12 min•Season 1Ep. 68
Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek' . In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mout...
Feb 23, 2016•1 hr 20 min•Season 1Ep. 67
Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence. if you are ...
Feb 19, 2016•37 min•Season 1Ep. 66
Tristan Handy is the Vice President of Marketing at RJ Metrics , a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9 , I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show. Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ...
Feb 16, 2016•36 min•Season 1Ep. 65
Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts. Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduc...
Feb 09, 2016•54 min•Season 1Ep. 64
My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup. Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecomme...
Feb 02, 2016•1 hr 5 min•Season 1Ep. 63
So my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes: - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com thats not all…they’ve worked with: - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon He joins us today to talk ab...
Jan 26, 2016•1 hr 17 min•Season 1Ep. 62
If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels. ★ Support this podcast ★
Jan 19, 2016•36 min•Season 1Ep. 61
