On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther , a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding. Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. Solving this problem through timely funding allows businesses to reap the benefits of placing bulk ord...
May 27, 2021•40 min•Season 6Ep. 21
On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack , a customer data intelligence platform specialising in working with Shopify merchants. All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving money on the table. This is not just applicable to product pricing, but also to your discount and bun...
May 20, 2021•35 min•Season 6Ep. 20
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency , a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe. On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed. Not only are there more online shoppers, there are also man...
May 13, 2021•1 hr 1 min•Season 6Ep. 19
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a , a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands. With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its ...
May 06, 2021•45 min•Season 6Ep. 18
On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings , a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast. If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approach such a strategy? Should you focus on creatives or content or product bundles or ad spend? Turns ou...
Apr 29, 2021•1 hr 15 min•Season 6Ep. 17
On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing . Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse. As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing business online. But with the growth of social media and explosion in adoption, there are now multiple chan...
Apr 22, 2021•1 hr 9 min•Season 6Ep. 16
On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store. 5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mist...
Apr 15, 2021•1 hr 9 min•Season 6Ep. 15
On today’s episode, Kunle is joined by Tim Ash , CEO of SiteTuners . Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “ Unleash Your Primal Brain ”. There are tons of marketing tools and resources available today. Despite having access to such techniques, blueprints and methodologies, not all marketing is successful. The one that almost all successful marketers would agree on is that marketin...
Apr 08, 2021•1 hr 3 min•Season 6Ep. 14
On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands . Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce. With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’ve never seen in person. This has taken the importance of product images and descriptions to another...
Apr 01, 2021•43 min•Season 6Ep. 13
On today’s episode, Kunle is joined by Will Laurenson, Founder of Customers Who Click - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value. Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat customers. When a customer buys purely based on incentives (discounts and rewards), their repeat pur...
Mar 25, 2021•50 min•Season 6Ep. 12
On today’s episode, Kunle is joined by Samir El-Sabini, Co-founder and CEO at Juni - the Digital Bank made for Media Buying. The platform aims to provide eCom businesses access to banking power, and has a waiting list of over 3000 while still being in Beta. When entrepreneurs think about launching a new DTC or eCom business, the focus is usually on the product. While identifying the right product and market can help you drive revenue, other nitty-gritties like compliance and banking can put a de...
Mar 18, 2021•42 min•Season 6Ep. 11
On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias - a Paris-based eCommerce customer experience platform. The platform allows you to create a unified stream to offer effective customer service on all platforms. Gorgias is trusted by over 5500 merchants. What do you think of when you hear “Customer Experience”? The common answer would be sending shipping info, handling returns and answering post-purchase questions. If you are of this opinion too, then...
Mar 11, 2021•50 min•Season 6Ep. 10
On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009. In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that enables consistent acquisition and retention is what keeps marketers up at night. It's safe to say ...
Mar 04, 2021•55 min•Season 6Ep. 9
On today’s episode, Kunle is joined by Chris Shipferling, Managing Partner at Global Wired Advisors - an investment bank specialising in buyouts in the DTC segment. Together with his highly experienced team, Chris provides companies with comprehensive financial advice and strategic planning through the sales transaction. Entrepreneurs start businesses for various reasons. For some it will come to represent their life’s work and carry on for decades. For others it is an asset to grow, nurture and...
Feb 25, 2021•1 hr•Season 6Ep. 8
On today’s episode, Kunle is joined by Bob Braham, CEO of Famous - a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premium pages without code using the super intuitive page builder. Gone are the days when having a great-looking online store was a novelty. ECommerce is now front and centre across all industries. To compete, and indeed survive, in today’s market, you need a store that not only works well but also helps ...
Feb 18, 2021•29 min•Season 6Ep. 7
On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2 . DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the...
Feb 11, 2021•57 min•Season 6Ep. 6
On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, Gorgias, Metadata, Madkudu and also worked for Apple. All businesses, whether eCommerce, DTC or otherwise, grapple with an ever present challenge: “how do we compete?”. Competing on price is difficult, as the race to the bottom has eroded margins almost completely. Competing on product is also easier...
Feb 04, 2021•1 hr 3 min•Season 6Ep. 5
On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action points all brands can (and should) implement. 2020 was a landmark year for eCommerce, where growth and adoption went into fast-forward. The brands that could adjust and pivot prospered, those that couldn’t perished . In light of the pandemic the entire business landscape changed. Manufacturing, supp...
Jan 28, 2021•40 min•Season 6Ep. 4
On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social . Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He is always willing to share knowledge and educate, and this reflects in his large following on social media. There are sweeping changes taking place in the marketing landscape as you read this. With privacy becoming better protected, the ability to “buy” revenue is diminishing. But there is one med...
Jan 21, 2021•1 hr 20 min•Season 6Ep. 3
On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social . Nick is a seasoned performance marketer and media buyer who works with over 100 brands. He is an active part of the ecosystem that is going to be affected by the upcoming iOS changes. His previous appearance on the show was one of our most popular episodes of 2020. If you’ve been following the Martech news in 2020, you may have noticed the ongoing spat between Apple and Facebook. Facebook even put ou...
Jan 14, 2021•1 hr 5 min•Season 6Ep. 2
On today’s episode, Kunle is joined by Andrew D’Souza, Co-Founder and CEO of Clearbanc - a company that helps high growth eCommerce businesses raise money without diluting equity. Clearbanc is the biggest eCommerce investor in the world, having invested more than a billion dollars in almost 3000 businesses since being founded in 2015. We all know eCommerce is booming, and there are opportunities for explosive growth cropping up everywhere. But each business has its limitations. Capitalising on t...
Jan 07, 2021•52 min•Season 6Ep. 1
This is the trailer for 2X eCommerce Hi 2Xers - welcome to the 2x Ecommerce Podcast Show! I am your host - Kunle Campbell…. And this is The eCommerce Podcast Show dedicated to rapid growth in the direct-to-consumer ecommerce space. If you work in marketing at an ecommerce business or are a founder, I’m going to help you sell more direct-to-your-customers Each week on this podcast, I interview an expert, a founder of direct-consumer ecommerce business, or a representative from a best-in-class eco...
Jan 01, 2021•2 min•Season 1Ep. 52
On today’s episode, Kunle reflects back on 2020 and shares his 5 biggest eCommerce lessons and 3 biggest life lessons. It has been a landmark year in many respects and the lessons learnt this year will surely endure in the near future. 2020 started off much like any other year: businesses were making plans and strategies to expand and diversify. But come March, the world came to a grinding halt. Nobody really knew where this would lead to and when things would be “normal” again. Uncertainty rule...
Dec 31, 2020•34 min•Season 5Ep. 51
On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong! Product auctions, refurbished goods, difficult-to-find products - these are some of the things many of us immediately associate with eBay. And with good reason. There is no other marketplace quite like eBay. But how good or suitable is eBay for DTC brands? Most DTC br...
Dec 24, 2020•31 min•Season 5Ep. 50
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014. Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line. Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You are looking at data from your products, traffic, ads, social media, cart, blogs and accounting apps to...
Dec 17, 2020•1 hr 3 min•Season 5Ep. 49
On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship - an Influencer Marketing Agency. Taylor started out his marketing journey with an NFL Agency before building out the influencer marketing department at Common Thread Collective. Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. The influencer ecosystem is complex in many ways. There are many “wanna-be” influencers ...
Dec 10, 2020•1 hr 6 min•Season 5Ep. 48
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag.com - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US. After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of which are enterprise-level companies. Leveraging their awesome brand recall they have built a robust pla...
Dec 03, 2020•45 min•Season 5Ep. 47
On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a past guest on the show. The company has grown from having 7 to 70 employees in this period. After starting out as a facebook ad agency, the team at Sugatan quickly realised that each company has it’s unique requirements. Focusing purely on facebook ads can only take you so far. The company pivoted to a...
Nov 30, 2020•53 min•Season 5Ep. 46
On today’s episode, Kunle is joined by Vikas Bhambri, Senior VP Sales at Kustomer - a New York-based Omnichannel CRM platform. Kustomer delivers data from multiple sources through a single customer-view, allowing companies to deliver consistent and personalized customer service. Most eCommerce and DTC companies need repeat customers to be successful. Yet a majority of these companies fall into the trap of only targeting new customers. ECommerce adoption may be at all-time high, but that is also ...
Nov 19, 2020•52 min•Season 5Ep. 45
On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf - an 8-year-old DTC Golf equipment manufacturer. He is also a partner at EcomGrowers - a marketing agency specialising in email marketing, which is also a platinum agency for Klaviyo. In previous episodes, we have had business owners who have spoken about building a self-sufficient team and bringing expertise in-house. On today’s episode, we’ll get the scoop on how to do the opposite - build a successful business wit...
Nov 12, 2020•1 hr 7 min•Season 5Ep. 44
