EP 37: 6 Steps to Help You Sell More over the Coming Holidays
Aug 27, 2015•25 min•Season 1Ep. 38
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Episode description
How should you structure your marketing campaigns for the upcoming holiday selling season?
On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:
- Black friday - friday after thanksgiving
- Super saturday - Panic Saturday is the last Saturday before Christmas
- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay
- Boxing Day - December 26th post christmas sales in the UK/Ireland
The six areas I expand upon in this episode are:
1. Own mindshare
2. Finalise or test discount offers
3. Prep up for gifting
4. Psychology - surprise and delight
5. Gift centre - landing pages
6. Email automation
This show is brought to you by 2X Consulting Ltd
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