How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia

Yeah. I subscribe to Eugene Schultz's five stages of awareness. So what that does is it looks at a buyer market. And says, where are the people that you're prospecting? So I'll give you an example. A lot of the non brand searches on Google are further down the funnel. A lot of them that people are bidding for, because that's where the money is. So give you a simple example.

If someone's doing a search for an LCD television on Google, they're higher up their search path because they haven't yet defined the size or all the brand or the features now compare that to someone who's searching for an LCD TV LCD smart TV, 42 inch Sony, they're further down the consideration process. So that second keyword has a higher conversion rate. So most people start bidding there. The first keyword doesn't have a great conversion rate.

But if you can capture someone higher up, it's cheaper and you can get them converted later on. So for example, if I was to run an ad for something as broad as LCD TV, I might have a landing page, which has a guide on choosing your LCD TV. I'm not selling them anything yet. I'm just giving them value. And the same thing happens with Facebook as well. Although you don't necessarily have the same bidding opportunity to know exactly what they're looking for.

In your messaging you can pull people out based on where they are.

So for example, if i'm going for some So one of the things I look at is there's a stage called problem aware and there's a stage called solution aware Problem aware says i've got this neck pain solution Aware says i'm looking for the neck hammock to help with my neck pain So you can call those prospects out just based on your ad so one ad could say You Hey, if you're suffering from chronic neck pain, these are probably the reasons why this is what you can do.

Click here to find out how you can find a remedy for it. Whereas if someone's problem or solution aware. Hey, if you're looking for a neck hammock that is, verified by Dr. Oz or whatever it is. So the way you message that plays a big part into the type of people you bring in, then right at the bottom of the funnel is most aware. So people that are now just ready to buy, then, that's pure direct response, but that's a smaller part of the market and it's more expensive. So when people.

Struggle with Facebook ads. And they're like, the CPM, the cost per thousand impressions is too high, or my conversion rate, I'm struggling, whatever it is, often people are going for the most aware market because that's the easier pickings, but the competition is at the maximum at that level, because everyone's going for that. So when I build ad campaigns, I start off with my avatar. Then I start to think about if someone's problem aware, what language are they using? What are they thinking?

If someone's solution aware. What language are they thinking, et cetera. So a problem aware would be my dog was out at night and it ran off and I couldn't see it cause it was dark and whatever. Then there's also a problem unaware market, which is the broadest market of all. If for example, I say ran an ad and it went to an advertorial and advertorial was just like a blog page.

And it said 70, I'm just making this up, but you do your own research, 72 percent of dogs killed in the UK and, the last two years. It was due to the dog running off in the dark and being hit by a car. Let's just say that was a stat that we found. I'm now creating a problem that you're going to be aware of by saying, Hey, if your dog runs off in the dark, it could either get lost or get hit by a car. So now I'm creating a problem in your mind. You're not ready to buy.

I'm not ready to sell, but I might just send you to an advertorial, which shares a story. This is David and this is what happened to him. This is Jane. And this is what happened to her. Oh, by the way. You could alleviate this with this led dog collar and here's all the features and benefits. So you can create sales quite quickly. It's just about how you're hooking them in. What's the first conversation you're having with them.

Now, if you're problem unaware and you see an ad that says, Hey, this led dog collar is great. 50 percent off limited time offer doesn't mean anything. You've just lost the conversation. So I think that's the way I try and approach it is think about where the market is, what they're thinking and how you can build that bridge between the ad and your landing page. I love that. I love that. Thanks for breaking down, this, the stages.

So when you have this thorough understanding of the 5W avatar and you understand particularly those stages of awareness what do you do next as to really go to market on, on, on

meta? Absolutely. So the next step for me is going through those emotional angles or hooks. Usually I've got three to five listed out. And then creating a campaign for one hook. So if one hook is it's You know, for example, let's say christmas is coming up and you want a unique gifting idea for a lifetime of memories Which was the personalized book. So now i'm taking that hook and turning that into an ad the various The simplest ad format is ada Attraction interest desire and action.

I would take that into a spreadsheet create those four rows You A I D I a for the attraction parts, I would write a unique hook. Let's say three ad variants. So hook one hook to hook three, then for the interest desire and action phase, I would copy across all three ads. Now, the reason for that is if someone sees your ad in the newsfeed and they don't click that, read more to expand the text and the rest of the text is irrelevant.

So that's why I placed so much emphasis on testing that first part. And then what I do to start is I don't go wild on creative and videos and stuff like that. I just find something simple. That will get people to hit that read more button because that's the only thing that matters at that stage If they don't read more, they're not gonna read the whole block of copy So then I just all I want to do at that stage is validate my message. Does it resonate with the audience?

So I then I start to pick out an audience right now and it maybe wasn't less the case back in 2015 2016 most of my ads I run broad. I don't do interest targeting. I don't do look alike targeting I just set demographic and age and demographic and that's it. So Female 25 to 50 and then i'll start running ads to it If I have lookalikes, I will test it. I might test interest, but the algorithm right now is very good If your messaging is good.

So for me, that's why I placed the emphasis on what stage is the prospect, what kind of message do they need? And when you go for broad audiences, you worry less about all the configurations of audiences and focus more on the creative and the messaging as well. So would you go with from a creative standpoint, would you go with a static image that just pairs up with, yeah, because it's faster. That's the thing.

Like you have to, I've seen people that will plan campaigns for weeks and weeks, and then launch, they've got 10, 15 different versions. I want to go through fast iterative testing because everything is theory until you run ads. I've been doing this for 15 years and even now, if I jump into something too early and I haven't been through my process, there's a high chance it will fail. Just because Facebook ads doesn't mean that you're going to crush it for every single launch you do.

Follow the process. It works. Who are you targeting? What are the hooks? What are the emotions? And then get testing fast. And test with small budgets, start to build up that knowledge of, all right, this works, that doesn't work. And then you can iterate, right? Okay, we've got this angle that's working. Let's now try different sets of images. Let's try a video. Let's try maybe carousel versus, whatever format you want to play with on Facebook. Then you can get to that stage.

But there's processes you have to go through. From an attraction and an awareness standpoint in. And today, like in 2024, when people will be listening to this podcast, where are people gravitating towards? Is it written copy or is it the visuals? You talked about the read more. When you say read more, is it the call to action, read more button or the read more in terms of expanding that text to really read the story? Yeah. And to be honest, it differs between Instagram is a more visual format.

Videos generally work better on Instagram. But I would say for Facebook just because most of our traffic is on Facebook, that the text is so important. So the first few lines of your main ad copy, the headline at the bottom and the image are the three things that are the biggest focus. In fact, I ran a survey some years ago. And it was asking people when they actually click the ad, which part of the ad was the reason why you actually interacted and ended up clicking.

So most people in that survey said the image is what got them to stop and take notice. It sounds obvious, but the first line of copy was the second most important thing for him. So it wasn't the headline below the image. It was actually the first few lines of copy. If that was good enough, then that got them to take interest. So the, so I, Facebook call it thumb stopping creative. That's the thing you need to think about. If someone's scrolling, what's going to take their notice?

Now, the creative has to link to your ad. It can't just be some wild, random creative that's just there to generate a view. But it has to be relevant. So for example, I've run meme ads. One of the promotions I ran some years ago was ad set budgets versus campaign budgets. And I had a product, which we were promoting for campaign budgets. And the image had someone who was sweating, looking to press a button, ABO or CBO, and just didn't know which one to press. That got people to take notice.

And the people that were interested in my products, We'll take notice. People that wouldn't. And that's fine with me. So then you focus on that copy and get them to click that read more. Then you can convert them into a click as well.

So Facebook essentially is helping you at scale distribute a sales copy or sales letter more or less. And you're essentially filtering out those people who would interact. So how do you pre, so what'd you do with the data? What's, what are you looking for? And the data Facebook provides you in regards to the segment of audience are really engaging. What are you really looking at?

So one of the, one of the core metrics to look at is when you look at click through rate, you can look at CTR or click through rate or, which means it takes into account all the clicks. And then you can compare that to the actual button CTR. And the analogy is similar to how you look at an email open rate and you look at an email click through rate.

So it's the same thing, like what you're looking at with the ad is how many people actually interacted with the ad overall, which is good because they opened the email effectively. And how many actually clicked on the call to action? Cause that's what you care about. But that ratio will give you an idea of even if your ad was good and it got them to take notice and they click the read more, how many actually didn't click the call to action? Cause there's something missing

on the ad. Maybe it's a targeting was wrong. Maybe the copy was wrong. That's a really interesting metric to look at whether your ad was effective. Essentially everyone wants to click. And if you don't get the click there's maybe something missing the ad so that gives you a good clue as well the other thing to look at is when you get that click into your website You can fire a view content pixel. So VC for short, you can compare that to your outbound click.

And that ratio tells you how many people actually landed on the page and fight that pixel. There's a few reasons why that pixel one fire. Number one is your page load is too slow. Number two, they landed and they didn't like it. And then they bounced back. So there's different clues to give you an idea of where people are going.

The third one I'd look at for e commerce is the click through rate into the cart. So from those that clicked from the ad to your landing page, how many actually added to cart? I don't necessarily, when I'm testing, care about how many people bought because the problem is an ad can only get them to your site. Then it becomes a site conversion problem. And I think that's where people get a bit lost, which is my ad's not selling, my ad's the problem.

No, sometimes your ad's actually getting people to your site, your landing page is the problem. Yeah. And that's a whole nother conversation with regards to landing page optimization. Absolutely.

Okay. So looking at just the placement, I get it with Facebook. I get the sales copy. How should like e commerce brands listening to this or brand operators listening to this approach Instagram, as a placement, as a channel with advertising or with prospect in that first bit, do they pay more attention into the video or the image? How would you. How would you approach it? Yeah, I would be focused on the visual a lot more.

So when I often start with testing, I do Facebook only because I just want to see which audiences and creatives work. Then when I find an angle that works, then I now start to introduce Instagram because it is a different, look, here's a bottom line. If Facebook and Instagram were two different companies, two different entities, whatever it was. Cool. No one would say, go and run your Instagram. There'll be like, Oh no, you need to edit it. You need to make it more visual and things like that.

But I think as marketers, sometimes we get lazy and it's we'll just add Instagram as a placement and everything will be fine. It's not the case. For example, I had run a lot of video funnels, top of fun top video ads, top of funnel with the intent of creating engaged audiences. What that means is I'll run a video to the problem unaware or the problem aware market. Which is nudging them towards interacting with my brand.

So for example, if let's say I'm promoting something myself and I'm talking about the importance of avatars and how it helps you to profit from your ads faster, I might create a 30 second or two minute video and just do some targeting on Instagram and Facebook with the intent of getting people to watch at least 15 seconds.

I can then remarket to those either with another video, which says, Oh, by the way, when you've got really good avatar, here's how you can now launch ads within 20 minutes, then there might be another ad, which says, Oh, by the way, if you want access to this and a lot more, join my subscription program or membership, whatever it is. And those kinds of funnels still work well. And the key thing about that.

So if you go back a few years, there was this whole concern about iOS 14 and pixels and things like that. When you do video remarketing on Instagram and Facebook. Facebook own all of that data so that data is and should still be fairly accurate. So if a thousand people have viewed 15 seconds of your video, you can remarket to those thousand people with another message. So you can drip feed them down the funnel without forcing them into a cell and that's worked really well for us as well.

Okay. I've got all of this, which is super. Time is running out, so I'm very aware of this.

How do you put all of this and get AI to. Work to your advantage. What prompts do you use in AI? What's your preferred AI platform? And how do you just get started with AI 22 is when I guess chat GPT 3 or whatever went public and obviously AI has been around for longer but that's when I first started to pay attention so it went public, I paid 20 a month to get access, I spent months and months just playing around with it, no idea what it could do.

And then what I realized was Here's this AI brain and it's the super brain. It's taken knowledge from the internet and all these kinds of crazy things. And it's very clever, but it lacks context. So if you go and say, write me a Facebook ad, you don't know where it's got its knowledge from. Does it actually understand and all that kind of stuff? So I then spent months and months building context. That context was in the form of giving it advice on how I like to structure ads.

So I shared with you one copywriting framework, which is ADA. There's many.

So for example, when I go through so I built my own AI app on top of open AI. And what I do is when I'm writing an ad, I can select a dropdown and which says this is for a cold audience, this is for a warm audience, this is for a hot that the problem solution aware, et cetera. I can also say what kind of ad I want. Do I want a direct response ad? Do I want an advertorial ad? Do I want a story based hook story offer? Do I want whatever it is?

I can also give it a level of creativity and that basically tells the AI to either strictly follow my advice or recommendations, which is low creativity, or think a bit outside of the box. And then I can also give it copywriting styles as well. So I've got Gary Halbert and Ogilvy. I've even built mining as well so that when I'm going through this process, I can select these options and then give it just three things. Who am I targeting?

What's the transformation and why would someone be interested in this product? So it's just a few lines of input. And in the background, it's building this massive prompt based on what I put in. And it then pulls that out into results. And I'm telling you, like I gave you the example of the avatar. That avatar process would take at least 30 minutes for someone who has a lot of experience to maybe a couple of hours for someone who doesn't. You can now do that in under 30 seconds in AI.

So literally, if you just key in a few things, And say, build me this avatar document. It will come back and I'd love to give you access to it. Connolly, honestly, it's mind blowing and it will come back with different emotional states, it will come back with a rebuttals or give you ideas on targeting and all that kind of stuff. And this is why within an hour, probably quicker, even if you've never run ads before, AI can build your avatar. It can build your ad copy.

It can give you some creatives. And we've built a chat interface where I've uploaded the BPM method, which is my training program. I've uploaded a blog posts. I've uploaded like all the content I've produced. I put it all into this chat interface. Now you can have a conversation with the AI. Almost as if you're speaking to me, and I've been monitoring this for many months. It's insane. And I approve of it. You've cloned yourself. I've cloned myself.

But the crazy thing is, I'll give you an example. I was looking to launch an offer last month and I was like I'm running to, and I was having a conversation with this AI, which is like myself, but I had this conversation and yeah, there's a case study that SM Commerce did in 2018, and this is what they did and stuff like that. I completely forgot about that. What a great idea. And the crazy thing is that's my own case study.

AI has reminded me now for this use case, you should do the same thing you did in 2018. I completely forgot. Honestly, it's mind blowing what it's doing for us. And it also advances marketing because, people would learn from those questions. People learn from questions, it's all about asking the right questions. And when, people are plugging in answers to questions, they're just much more enlightened marketers, right?

This is interesting because I monitor the chat logs because we're doing it for quality purposes and want to keep improving the AI. I'm seeing transformations in these ad copies. So someone might come in and say, I've never run ads before. Can you tell me where I get started? And it was like you need to launch a business manager or send you a link to Facebook to say, go and follow this process. Then you need to add the pixel. Then you need is giving people step by step advice.

And then it's okay, I've done all that. What do I do next? And it's almost like having your own personal media buyer without spending Bending thousands a month on, an unknown quantity. Yeah. And it's like a trainer at the same time. So it's phenomenal. Good. So it's a GPT app, right? So it's, we've got two parts. One is an app we built on WordPress, which uses the open AI platform. So that's doing all kind of magic in the background. So I've got a developer working with me on that.

The other one is a chat style interface. So one is drop downs and kind of things that you input and then it spews out, add copy and stuff like that. The other one's a chat interface where we've just uploaded all this like case studies and guides and stuff like that. We can have a free flow conversation and we find people end up using both. So you want an avatar created, go use the app.

You then want to have a free flow conversation like someone, some chats come in and say, I've written this ad for Facebook. It's not working. Can you improve? Give me three variants and it will give it 10 seconds, 15 seconds. You now got three ad variants from the one you put in. Or, for example, you can take data from Facebook CSV data. Commissary separate values. Copy and paste that into the chat and say, here are my stats, can you tell me what to do next?

The AI will analyze that and tell you what to do next. Okay, your click through rate on this ad isn't that good, you should maybe pause that. This one's looking good, give it more budget. So the AI is telling you all the things you should do, and you don't need to be an expert in all of this. This is really good. I would, I'm definitely going to link to it in the show notes. If you have any special offers, let me know.

I would, just announce it at the start of this conversation for people listening to really good stuff. I want to jump into. So that copy bits, it's fricking nailed. We get that. What about scripting, like the creative direction? One of the challenges I'm personally facing is I can no longer be a creative director. I just don't have the bandwidth. I'm solving other problems. So typically back in the days with clients, I would, get their problem, get their avatars, get the hooks.

I would put the hooks together. I work with a video editor and really just nail the creatives and even, interview the founder, how can AI really help with the creative process for videos?

You can just. Give UGC people or video editors or, a studio or, your talent, essentially all of those scripts or guidelines to really execute for your ads to to scale up, especially in this day of reels and tick tocks and all of that. Absolutely. So one of the things that we've done is we've taken scripts. Of ads that we've run in the past and uploaded that to our AI. You can do this yourself. If you go into open AI, you can create your own GPT now.

You can get let's say you've got five years worth of scripts that you've run from videos that perform really well, literally just take those, put them into one PDF or separate PDFs, upload those into your AI. What AI will then do is when you ask it a question, it will use that documentation as context. So if you say I've got this client, here's the avatar, here's how we're targeting, here's what we're doing. And we want to create a video script.

For them it will go and look at all these past video scripts that you've created that you've authorized that these are good Scripts and it will create a new one based on that.

So that's what we're doing right now So we can create youtube scripts tiktok scripts Video ad scripts for facebook and my ai can do that because we've uploaded all of our content So it knows what good looks like so no longer is it going off into its vast expanse of billions of data It's picked up off the internet It's looking specifically at what's worked for us and then trying to interpret that to create something new.

And we upload frameworks for VSLs, video sales letters, frameworks for just all kinds of creatives. So that's us telling the AI the things that we want it to focus on, and then it will fill in the blanks. Yeah and I guess you can also throw in competitors, script so it has even more context Absolutely. To what it's, going up against, beyond chat GPT, what AI platforms excite you the most? Good question. So right now, Descript. I absolutely love Descript.

If you haven't used it, it's a video editor with AI capability. So for example, when we create some video nowadays before I'd have to take it to a video editor to get it edited and maybe take out the arms and the R's and add some B roll, which is additional video and add some formatting and stuff like that. We can do it within 10 minutes.

And my virtual assistant is doing it now, so she's able to use this AI tool and do something a video editor would probably take two, three hours to do and probably charge a hundred times more as well. So that's a big tool that we're using. Another one I'm using for my coaching calls is a tool called read. ai for zoom. And what that does is when I used to take coaching calls, I'd make notes. Take actions and share it with the prospect read. AI does all of that.

So what it does is it joins the meeting takes all the notes it summarizes it creates action points create short video Snippets in case you want to go back and look at specific things And it will send it to my coaching client as well as to myself for record as well So now I no longer need to do it. And the way i'm losing ai right now is When I find a problem, my first thing is, can I solve it? So to give you a completely unrelated example I have four children in school right now.

And therefore we have four sets of schools and teachers sending us emails every single week. So we could end up with maybe 15 or 20 emails coming into the inbox. Very difficult as working parents to keep an eye on. I have AI now attached to Gmail via Zapier, which will look at those emails. It will go into open AI. It will interpret it and just send us a list of actions to take. And that also gets CC to my VA who then makes a weekly list of the things we need to do.

Now, all of a sudden we don't even check those emails anymore. All we do is check that to do list. What do we, okay. You need to pay that fee for that trip. Okay. You need to fill in this form. So it's just action. And a completely other example, just to give people ideas. We have five kids, we have various allergies in our family. Planning meals is a nightmare.

Now the AI that we've built has our meal preferences and everyone's individual allergies, and all I do is ask it can you give me five meal ideas for next week? It will give those five meal ideas catering for all the allergies and give us the ingredients we'll need so we can double check what we need. And it will give us alternatives. We don't like those ideas. Like honestly, the depth of things that you can do and the breadth is just stunning. It is. It is.

I like the application to your family and cuisines and school. What I do with AI now is, sometimes with correspondence with the school you as a parent can get. Get emotional, you can get ahead of yourself with just typing, especially if outcomes are not aligned with what you expected. So I use ghostwrite on my Gmail and, for responses, not all the time, but sometimes I just put bullet points and, AI, just spits it out in a professional.

In which, it's devoid of emotions and, you get a good response time. Sometimes they respond instantly because it's so efficient. Yeah. So it's good. But I really like the fact that you actually get an AI to to actually automatically give you. Action points off the back of what it is, processed. So do you have multiple profiles of chat GPT or is everything just, bundled up into one? How do you manage all of this? Because context is really important, right? Every everything's through one login.

I pay 20 a month to get access to all the latest versions of the public GPT on open AI, and then I use the API to plug keys into my apps. So I built my own app, as I mentioned, for my advertising, for the kind of helper apps, I either use the built in GPT functionality. So you can go to open AI and just create your own little mini bot that way.

Okay. Or I use zapier and I can connect anything to open ai so through zapier you connect to open ai put your api key in And for example for my email assistant Zapier connects to gmail and it's looking for specific emails from specific email addresses and if they come in it will then take the content of the email push it out to open ai Give it the prompts which says summarize this pull out the key points And respond back and then that will send an email back to me my wife and my assistant And

then she'll figure out what to do from there. So like they're the three ways that we're using it right now. Incredible. Incredible. And then what are your thoughts on the more graphic aspects of Vienna? I don't mean in the negative, aspect. Just generating, videos and images. Do you see what do you see? What's your, what are your prospects there? So I built my own GPT on open AI, which creates ad images.

Yeah. And I have to say I was mildly impressed, especially for product based businesses for services. It's not quite there. We're still doing some work on tweaking, but for example I did some experiments. We created ads. In fact, it was, I went to some creative websites where, where they list like award winners, where they've won a creative award and stuff like that. I went through those. And took out the descriptions of the creative. So there'll be like this one in a wall because of this.

And this is what it did. I pasted that into the chat GPT and say create an ad for this. And it was very good. Like one ad was for some headphones, some high end, high quality headphones designed for. People that want class and luxury and all that kind of stuff. And the ads came back so good. It was like a really posh house and the headphones were nicely presented on the Oak table in the lounge. And I just felt like I wouldn't even be able to brief that to an agent, to a creative person.

It just came up with it. But those crazy was really good. And the key is. When you're creating something like that to keep reworking your prompts, because you'll never get it right first time around. So it might come back and it's added some text and sometimes it hallucinates and comes up with random texts. So then I'll change the prompt to say, when you create the image, I don't want any copy on it because I can then put it into Canva. Copy myself. I just need the base creative.

So they're the ways that you keep tweaking. Regarding video, I've been playing with an app called runway and I've been very impressed with that. So runway allows you to, in a similar way to take a prompt and create video for it. So for example, I wanted to create an ad for one of my products and I wanted a woman sitting in a cafe drinking coffee. Almost like taking her time and sipping it slowly whilst the world around her was zipping around really fast.

And I put that in as a prompt and it took two, three prompts, but what came back, I was so impressed. And it took me about two minutes to create that video. And if I'd brief that to a video creative, even if they got it right first time, you're looking at a day turnaround. Okay, here's the brief, then we'll do it and stuff. I did it in two minutes. Like that's the power of what we've got right now. Yeah, I agree. I'm going to check out the runway. Depesh, we're running out of time.

You'll have a hard stop. However, we need to do some rapid fire questions. I can't let you go without doing this. And if if we should do this again in a few months, I just feel like we haven't covered enough, but we've covered a lot like masses, like a lot in this 40 minutes, but they're about, okay. First question. Ready? When you are first, you ready? Yeah. All right. Why do you think you'd be retiring? I tell people I'm semi retired now.

5 10 years ago I had a plan, work until 60, make money, and stuff like that. But honestly, what I do every day, I choose to do, and I really enjoy it. And for me, I've seen people retire, and they get bored, and they get old faster, and stuff like that. I can choose what I do. If I want to work today, I will. If I don't. Like Mondays for me now any other day, two, three years ago, very stressful, client problems, client accounts and stuff like that. So for me I consider myself semi retired.

I spent so much time with the family. I do the things I want to. And if I want to launch an offer and do something, I can and bring extra cash in if I don't. It's fine as well. And that's because you're in creator mode and you're self actualizing in, in this stage, of your life. And there's the blur it's really a blur really in terms of work and your lifestyle. Second question is who's been your most meaningful business contact in the last five years? Interesting question.

I would probably say, I'd probably say someone like Tim bird. I think you might know him as a Facebook ads guru as well. And. He's someone I looked up to before I was known in the space, and he's the first one I connected to, and he connected me to so many other things as well. And I think that's probably a big leverage that I've been able to apply. Even now we're still close friends and we'll ping each other now and again. I've invited him to my masterminds.

I've been to his and we'll share knowledge and stuff like that. But it's sometimes you look at someone who's like miles ahead of you and think, I wonder what it would be like to work with them. And when you get to work with them, it's. It's brilliant because now you're considered at the same level and people see you like that now as well. Then I'm looking at how I can help other people. But you also put the work.

I remember when you made the connection with Tim bird, you were just not sitting on your laurels to, all the other experts have been, given the same opportunity, but you man, as in Facebook, you're like the king of Facebook, you're there, pushing. every day from an emotional standpoint, people follow your story. Kudos to you. Really good stuff. Okay. So third question is, are you into sports? I am. If yes, what's your favorite team or athlete? Team is Arsenal and sport is football.

Although I have to call it soccer here now, which is confusing. How'd you follow Arsenal from Calgary from Canada? I have to wake up early. Fair enough. Fair enough. Fair enough. Fair enough. Fair enough. Okay. Final. And by the way, I coach soccer as well. So like I'm a soccer fanatic. Same here. I, so I never played football, but the one of my, my, my sons, I tried to get him into a football club and they're like we, it's a new group. And would you like to be a coach? And I was like, okay.

If I say no, they'll probably not seven, you grow up. Okay. Final question is if you could choose a single book or resources made the highest impact on how you view building a business or growing a business, which would it be? The book I recommend the most is a book called rocket fuel. And the reason for that is in 2020, we grew our business to a point where I was super stretched and super stressed.

And the next logical hire was an operations director and we did end up hiring, but someone recommended me this book first. And what it helped me to understand was what my profile is as an entrepreneur and what I need help with the most. So one of the things that book covers is the difference between a visionary, which is most entrepreneurs, And an integrator, which is an obstacle person.

And that's what was making my business struggle and was making my life miserable is because I'm not an integrator. I'm not a doer. I'm a thinker. So if I'm coming up with a thousand ideas, And I'm getting stressed out because I can't implement or get help in actually operating these ideas then that becomes a blocker. So the rocket fuel is a massive book for anyone that's looking to grow their business, their team, their operations without getting stuck inside their business. Amazing.

Can't thank you enough, Deepesh. It's been an absolute pleasure having you on the 2x e commerce podcast. For those who want to find out more, about you, I have a website, which is bpmmethod. com. I'll link to it in the show notes. Are there any other relevant websites or social media sites people should, jump onto? I know Facebook is a big one to connect with you on your work, especially the chatbots. What, where do they sit? Yeah. So the chatbots are part of our paid community on adsignals.

com. There is a free trial. I'll send you the link out so people can have a play around with that. Everything else on DeepeshMandalia. com. Fantastic. Fantastic. Deepesh have a wonderful rest of the day. Thank you for coming on the 2x e commerce podcast. Pleasure. Appreciate it. Speak soon. Cheers.

So thank you for sticking to the very end. So what is the offer Deepesh is offering you? After this, just to give you some context, after I recorded this episode, I reached out to Deepesh and I was like, I'm going to join AdSignals.

I joined AdSignals and when I saw all of the value that members of the AdSignals community were getting, I was like, okay, you guys need to give me a special offer to you, the audience for you guys, the audience, so that you can join in, in, in these conversations and really up your social advertising game, because there are many elite level social advertising members in, in, in the group called AdSignals. So if you want to. Go to add signals. You can go to add signals. com.

I've linked to it in the show notes, but here's the thing. I also have a special link, which I, which I have in the show notes of this. It's an affiliate link being, being very honest with you, but here's what it gets you. So typically you have the cost of this of being a member, the monthly cost of being a member is about 250, 000. 97. If you go to add signals. com now, and you go, you want to join with an all access pass that gives you access to the builder, the AI builder his methodology.

playbooks, soaps, his frameworks, ad formulas. In fact there's content around YouTube advertising, TikTok, Google ads, analytics, and more, and weekly support calls. It's almost 300. It's 297. And what they the offer you guys have is for the first month of subscription, you only pay 97 dollars a month for that first month. And then it reverts to two nine seven. Now, if you prefer to pay annually, the annual fee to join the community is 1, 780. And he has given you guys a special offer of 670.

I think that's about 55 percent off or thereabouts if my math is right. So that in of is valley in my opinion. I, if personally I'll go for the annual just due to the fact that 670, with that link I sent, I've shared in the show notes and now you're getting it. You're, instead of paying 1, 780, 1, 780, you're paying 670. So that's it. That's the offer. Use the link on there because the link takes you a special checkout that enables you, get these discounts.

So I will put that link in the show notes and it's, if you're serious about social advertising this 2024, I'll implore you to definitely that's my Skype ringing in the background, but yeah, I'll implore you to definitely take it. Cheers.