Creating a Premium Pricing Culture

2Bobs—with David C. Baker and Blair Enns

Jul 03, 2024•31 min•Ep. 193

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Episode description

Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

"Creating a Culture of Premium Pricing" by Blair Enns at WinWithoutPitching.com

"Have we Hit Peak Strategy?"

"Be the Client You Want to See in the World"

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