The Power of Options
Mar 11, 2020•35 min•Ep. 81
Episode description
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
LINKS
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden
“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks
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