Positioning Cheats - podcast episode cover

Positioning Cheats

Feb 21, 201832 min
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Episode description

David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.

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Positioning Cheats | 2Bobs—with David C. Baker and Blair Enns podcast - Listen or read transcript on Metacast