Hacking Heuristics
Jul 04, 2018•41 min
Episode description
Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.
Links
Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein
"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns
Thinking, Fast and Slow by Daniel Kahneman
Predictably Irrational by Dan Ariely
Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
"Pricing Creativity" 2Bobs episode
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