Four Segments of New Business - podcast episode cover

Four Segments of New Business

Jun 06, 201828 min
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Episode description

Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.

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Four Segments of New Business | 2Bobs—with David C. Baker and Blair Enns podcast - Listen or read transcript on Metacast