Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing. In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them. Essential listening. A production of www.elusivecountry.club
So, you’ve got a song or a piece of content that is POPPING on the socials…what’s great but now what? In today’s episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success. A production of www.elusivecountry.club
The world seems to focus on new music and streaming services want you to create and release a lot of new music. On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t, what should musicians be focusing their marketing efforts on instead. A production of www.elusivecountry.club
AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music? In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including: Writing a music marketing plan https://bit.ly/46fc1I2 Write an artist bio https://bit.ly/3XdqDDT Suggest headlines for social content https://bit.ly/46p5fzQ Sheldon recommends the ebook: Prompt For Musician...
We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy. In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to build and grow an online community of shared values. A production of www.elusivecountry.club...
In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before. In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 years. A production of www.elusivecountry.club
As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table. In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch. A production of www.elusivecountry.club Download this episode as an audio podcast fr...
TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn’t ‘pop’ on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week! In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’ll learn how descriptions, contextualisation and relevancy all have a part to play too. Want to view the three TikToks mentioned? Find them here: https...
A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch. On today’s 15MMM we’re going to give you seven suggestions where your audience can still help your music career and they won’t need to spend any money in the process! A production of www.elusivecountry.club Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing Spotify or wherever you get your podcasts...
We’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes! Want more Spotify streams? Music marketing experts will probably suggest you need to run social media ads to your Spotify page. In this episode we’ll give you two big reasons why that’s a BAD idea and suggest what you might want to do instead for a better long term marketing strategy. A production of www.elusivecountry.club Download this episode as an audio podcast from ancho...
Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today’s 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to a whole new set of eyes and ears. Links mentioned in this episode include: TikTok creative centre: https://ads.tiktok.com/business/creativecenter/ Fin...
After being a reluctant TikTok user, we finally embraced the platform and as a result we have tens of thousands of followers and videos with millions of views. On today’s 30MMM, Sheldon and Greg share their experiences on TikTokto give you a blueprint in all the ways that musicians can get the best out of the platform.
As DIY musicians we’re expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing. There are times where it can be all too much, especially if you have things going on IRL. On today’s 30MMM, Sheldon and Greg share five tips to help you avoid music marketing burnout. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content. Why is that? On today’s 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on your socials. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Are you a musician who has avoided TikTok? Isn’t it just videos of people dancing? Can it really help your music career? In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We may be able to change your mind! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing....
It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022. What are YOU doing that’s new in 2022? A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
In the UK live shows and festivals are returning. Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too! See also our earlier show on How To Approach Festivals https://www.youtube.com/watch?v=83QERwt...
It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income. So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring? In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit.
Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process. In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com...
For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small. We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com...
Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online. They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability. Sheldon and Greg also discuss The KLF’s manual which can be read here https://freshonthenet.co.uk/the-manual-by-the-klf/ A production of www.elusivecountry.c...
After something of a hiatus...we're back! You need every little help to market your music right? What if I told you you could use the world around you to help your music reach a bigger audience. Welcome to the world of trendjacking. In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from liv...
There are many paid services out there that offer to boost the number of your Spotify plays. You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio. Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to. Follow Katy on Twitter at @KatySkylab and listen to her show...
Several months into lockdown are you on content burnout? Have you been live streaming to a standstill? Maybe you still can’t get back into the studio and are unable to release new music? Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen? Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved. The video creation site mentioned in the show is ...
With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future. But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets? Sheldon and Greg are here to answer all these questions and more! The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out. A production of www.elusiveco...
Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown. With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket? In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both. A production of www.elusivecountry.club...
We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation. Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
