In this episode of 15M Mastery, we sit down with Dmitry Koldysheu , Head of Customer Success at Blask , to unpack the real difference between customer success and customer support—and why understanding this shift is crucial for SaaS, iGaming, and B2B companies aiming to grow sustainably. Customer success has moved from being a buzzword to a core business strategy. Unlike reactive support, customer success focuses on proactive engagement, onboarding, retention, and feedback loops that turn users ...
Aug 22, 2025•16 min
Scaling a sportsbook platform is not about hiring more people. It’s about building resilient infrastructure, optimising microservices, and making disciplined choices that drive retention, margin, and scalability. In this episode of 15M Mastery, Dmytro Matiukha , CEO of Betinvest Ltd. , reveals how to scale technology and teams without sacrificing performance. He explains why microservices, behavioural segmentation, and cultural localisation are key to growth, and why innovation must always pass ...
Aug 20, 2025•17 min
Customer support solves problems. Customer success prevents them. In this episode, discover how shifting from reactive fixes to proactive engagement can transform clients into long-term advocates. In this episode of 15M Mastery, Dmitry Koldysheu , Head of Customer Success at Blask , explains why customer success is a growth-critical function in today’s subscription economy. He breaks down how customer success goes beyond ticket resolution to anticipate client needs, embed products into workflows...
Aug 15, 2025•14 min
Sportsbook content is not decoration — it’s the engine that drives engagement, retention, and revenue. In this episode of 15M Mastery, Dmytro Matiukha , CEO of Betinvest Ltd ., reveals the hard truths behind building and operating a world-class sportsbook content operation. He breaks down why content without embedded analytics, monetisation logic, fast trading, and retention hooks is nothing but dead weight — and why treating it as a standalone business vertical is essential for success. With ov...
Aug 13, 2025•17 min
Learn how to build an authentic personal brand with the power of AI. In this episode of 15M Mastery, Daria Kushnir —CEO of Megafair Games and personal brand advisor—shares a practical framework for using AI tools like ChatGPT and Perplexity to create human, compelling, and consistent content that cuts through the noise. Daria breaks down how she structures her personal brand book in Notion, generates content with AI twins, and uses tools like Captions Pro, Humanizer, and Mind Vision to stay true...
Aug 08, 2025•15 min
Volodymyr Sakharov built TrafficSquad to thrive in volatility. His secret? Calm in crisis, 30% capital cushion, and smart infrastructure. In this episode of 15M Mastery, we sit down with Volodymyr Sakharov , co-founder of TrafficSquad , to unpack how elite iGaming affiliates stay ahead of chaos. With platform bans, regulation shocks, and wild market swings becoming the norm, Volodymyr shares a hard-earned playbook for staying profitable and sane. He outlines a resilient growth model powered by i...
Aug 06, 2025•17 min
What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand. In this episode of 15M Mastery, we’re joined by Daria Kushnir , Chief Operating Officer at Megafair Games , to explore how personal branding can drive influence, leadership, and trust inside the gaming industry. Daria walks us through the power of building a personal brand book—a practical, internal tool that clarifies your values, tone, and unique positioning as an...
Aug 01, 2025•16 min
What if the secret to scaling fast wasn’t just headcount or capital… but culture? In this episode of 15M Mastery , we sit down with Volodymyr Sakharov , co-founder of TrafficSquad , to break down how culture, strategy, and R&D alignment power sustainable hypergrowth in the iGaming industry. With a people-first mindset and deep experience leading affiliate teams, Volodymyr shares the internal frameworks behind TrafficSquad’s rapid rise—without sacrificing innovation, morale, or decision-makin...
Jul 30, 2025•16 min
The world’s most valuable players don’t respond to generic VIP programmes. They expect tailored experiences and trusted relationships. In this episode of 15M Mastery , host Dmitry Belianin speaks with Kevin McGowen , CEO of Bombay Club , to break down how top-tier casinos and iGaming brands attract and retain high-value players . Kevin shares actionable strategies for building bespoke VIP programmes , identifying affluent clients through data-driven pre-screening , and maintaining loyalty throug...
Jul 25, 2025•16 min
Most iGaming brands still frustrate players with outdated sign-up flows, complex KYC checks and clunky password resets. Decentralised identity fixes that. In this episode of 15M Mastery, host Dmitry Belianin speaks with Mitul Manish , Co-Founder and CPO of Open Wallet , to explain how decentralised KYC, passkeys and passwordless logins will transform player onboarding and fraud prevention in online gaming. Mitul shares how decentralised identifiers (DIDs) and verifiable credentials create a seam...
Jul 23, 2025•17 min
Luxury in gambling isn’t about expensive décor or big bonuses. It’s about consistency, trust and unforgettable service. In this episode of 15M Mastery, host Dmitry Belianin is joined by Kevin McGowen, Chief Executive of Bombay Club, to break down the real principles of luxury gambling. Kevin has spent over 30 years creating high-end gaming experiences that keep the world’s most valuable players coming back. From refining guest flow and improving first impressions to sensory cues, team training a...
Jul 18, 2025•15 min
Is your payment system costing you customers? In this episode of 15M Mastery, we’re joined by Mitul Manish, Co-Founder and CPO of Open Wallet, to explore how self-custodial wallets can transform the iGaming experience by reducing payment friction, slashing costs, and improving player retention. Mitul explains how traditional cross-border payments create bottlenecks, high fees, and customer frustration—especially in emerging markets. He breaks down how crypto wallets, Virtual Asset Service Provid...
Jul 16, 2025•17 min
In this insightful episode of 15M Mastery , host Dmitry Belianin sits down with Duncan Garvie, Founder of BetBlocker who has personally handled over 8,000 iGaming disputes across his career. Duncan shares hard-earned lessons on how the best operators are using alternative dispute resolution (ADR) to improve processes, reduce churn, and build long-term trust with players. Whether you're launching your first formal complaint-handling protocol or scaling a mature operation, this is essential listen...
Jul 11, 2025•16 min
In this episode of 15M Mastery , we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sharp bookmakers achieves long-term retention, high player value, and brand trust - without relying on bonus-led tactics. Phil shares Pinnacle’s real-world retention model based on competitive odds, player segmentation, education, proactive limit adjustments, and service-driven VIP management. Whether you're a product lead, CRM strategist, retention m...
Jul 09, 2025•17 min
What if player protection wasn’t just about regulation - but the key to long-term loyalty and brand value? In this episode of 15M Mastery , we’re joined by Duncan Garvie, Founder of BetBlocker, to explore why player protection tools like external blocking, self-exclusion, and safer gambling journeys are not just regulatory checkboxes, they’re core business strategy. From integrating safer gambling tools in 30 days to measuring the ROI of early interventions, Duncan breaks down what smart operato...
Jul 04, 2025•19 min
What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win? In this unmissable episode of 15M Mastery , we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to unpack what makes sharp bookmakers like Pinnacle stand apart in a sea of bonus-heavy competitors. Phil breaks down why high-stakes players stay loyal for years, how Pinnacle proactively increases betting limits and reduces churn, and why not marketing might be the best marketing of all....
Jul 02, 2025•17 min
Is your UX costing you customers before they even convert? In this episode of 15M Mastery , Fraser Dunk, CEO of Jurnii and former CX lead at DAZN and Betsson, breaks down why most iGaming brands are losing users due to poor design, unclear journeys, and reactive problem-solving. In this episode, you will hear: The true ROI of great UX and CX Why small UX glitches compound into churn How AI is transforming user testing and customer insight How to build a customer experience strategy that actually...
Jun 27, 2025•17 min
In this episode of 15M Mastery , Levon Nikoghosyan - CEO of AffPapa and iGaming Club shares powerful, behind-the-scenes insights on why in-person networking still matters in the digital age, how to avoid the biggest mistakes at industry events, and what separates high-quality events from overwhelming trade shows that waste your time and budget. From structured speed networking and delegate vetting strategies to tips on balancing quality and scale, this episode is a must-listen for operators, aff...
Jun 25, 2025•17 min
What’s really stopping casual fans from placing their first bet? It’s not regulation. It’s UX. In this episode, we welcome back Mark Phillip, founder of MetaBet and Are You Watching This?! , for a no-filter conversation on the real levers that move the needle in sports betting product design. Mark shares bold, actionable insights on how sportsbooks can ditch intimidating interfaces, reduce cognitive overload, and design emotion-first , player-centric journeys that drive both acquisition and rete...
Jun 20, 2025•18 min
In this episode of 15M Mastery, Levon Nikoghosyan , CEO of PartnerMatrix and iGaming Club, breaks down what really drives profitable, long-term affiliate relationships in today’s volatile iGaming landscape. From AI content disruption and Google SEO updates to localisation strategy, traffic segmentation, and “shaving” transparency, Levon shares hard-won lessons on how operators and affiliates can align more intelligently. Whether you're launching a new affiliate program or scaling a mature one, t...
Jun 18, 2025•16 min
What if your betting app knew when the next epic moment was coming… before you did? In this episode of 15M Mastery, we sit down with Mark Phillip, CEO & Founder of Are You Watching This?! and MetaBet, to uncover the future of live sports betting, broadcast tech, and the emotional psychology of fandom. From real-time excitement algorithms to the role of storytelling in bet conversion, Mark breaks down how AI, latency, UX, and regulation are shaping the next evolution of sports engagement. Whe...
Jun 13, 2025•17 min
Can you build autonomous, agile dev teams and meet strict regulatory standards? Aleksandra Mouton, CEO of Amarix and winner of “Best iGaming CEO 2024,” shares the proven frameworks and mindset shifts behind her award-winning team structure - one that delivers cutting-edge products fast without sacrificing compliance. In this episode of 15M Mastery, Aleksandra reveals how she split her business and development functions into autonomous mini-companies, empowered developers with ownership over comp...
Jun 11, 2025•15 min
Do you know how digital influencers are revolutionizing the gambling entertainment landscape? Jeremy Stein, CEO and Co-Founder at SportsGrid, explains how Sports Grid is pioneering a transformative approach by building communities that transcend traditional media boundaries. By partnering with dynamic personalities like Brian Christopher and Paige Spirona, they've created an "Avengers model" of content creation that goes beyond mere audience reach. These influencers aren't just content creators;...
Jun 06, 2025•15 min
Do you truly understand the hidden power of trust in the gaming industry?" asks Aleksandra Mouton, CEO at Amarix, a leading provably fair game provider. In today’s digital gaming landscape, trust isn't just a buzzword, it's the backbone of sustainable success. As transparency becomes the new currency, provably fair technology isn’t a luxury; it's a necessity. Imagine a world where every spin, every bet, and every transaction is verifiably authentic. Where players are not just participants, but e...
Jun 04, 2025•19 min
Have you heard how sports content is changing betting insights in the digital age? Jeremy Stein, CEO and Co-Founder at SportsGrid has cracked the code by transforming traditional media through data-driven storytelling and 24/7 streaming innovation. By bringing together cutting-edge technology with unbiased sports reporting, this pioneering network delivers real-time odds, injury updates, and expert analysis across 30+ platforms. Their strategic approach doesn't just inform it empowers viewers, w...
May 30, 2025•15 min
Do you know what truly separates innovative gaming platforms from the mundane? Edvardas Sadovskis, Chief Product Officer at ICONIC21, knows that in the dynamic world of iGaming, success isn't just about technology, it's about creating an immersive, player-centric experience that captivates and retains users. At the heart of this revolution lies a strategic approach that goes beyond traditional boundaries. By focusing on rapid product development, diverse game portfolios, and cutting-edge user in...
May 28, 2025•19 min
Emerging technologies are reshaping the iGaming landscape, are you ready? Richard Mifsud, Chief Vision Officer at XPRIZO, reveals that in the dynamic world of digital payments and blockchain, innovation isn't just a buzzword. AI and blockchain are transforming transaction monitoring, removing middlemen, and democratizing financial experiences. Imagine a future where payments are instant, transparent, and user-controlled, where metaverse casinos offer seamless gaming experiences without friction....
May 23, 2025•16 min
How can data give you a truly unbeatable competitive edge in iGaming? Edvardas Sadovskis, Chief Product Officer at ICONIC21, says it's essential to turn raw data into strategic insight to give you a deeper understanding of player behavior and preferences. It’s not about tracking metrics, it’s about creating a well thought out user journey and anticipating their desires before they surface. Every click, session, and interaction should be analyzed to build games that captivate, not just entertain....
May 21, 2025•18 min
Do you know the hidden goldmine in sports betting that most operators overlook? Henry Newman CEO of Sporting Risk, knows that tapping into tier two and three football markets where local heroes reign supreme and betting passion runs deep is the secret. True market expansion isn't about chasing global giants, but understanding regional sentiments. By leveraging granular data and local insights, operators can transform seemingly niche leagues into revenue powerhouses. The secret lies in comprehens...
May 16, 2025•15 min
Do you know the untapped potential hiding in emerging markets? Richard Mifsud, Chief Vision Officer at XPRIZO sees a world where financial inclusivity isn't just a buzzword, but a transformative reality. XPRIZO is pioneering a revolutionary approach to serving unbanked communities, creating payment rails that connect millions previously left behind. By designing ultra-lightweight mobile applications that work on cheap phones with minimal internet connectivity, they're not just solving payment ch...
May 14, 2025•17 min
