80. Pain-free PR for freelancers (with Melissa Hobson)
Episode description
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR?
My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:
- Why you shouldn't overlook PR as a strategy to attract clients
- Melissa's "tea and biscuits" PR strategy
- How to identify the right outlets and prepare your pitch
- How to get over the fear of speaking to journalists
- Planned vs spontaneous PR tactics
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Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest
Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
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