15 Minute Founder - E9: Launching a New Product Inside a Growing Startup

What happens when your startup is scaling, and you launch an entirely new product? In this episode of 15 Minute Founders, Alex Levin (Co-founder & CEO) and Rebecca Greene (Co-founder & CTO) break down the challenges, decisions, and strategies behind launching Regal’s AI Agents alongside their existing contact center software.

From org structure shifts to go-to-market strategy and financial planning, they share what worked, what didn’t, and why moving fast is always the right answer in hindsight.

🔹 How to structure teams for innovation within a growing company
🔹 Balancing focus between core products and new ventures
🔹 Rethinking go-to-market for a new ICP and buyer persona
🔹 Navigating AI’s rapid evolution in contact centers

If you’re scaling a business, launching a new product, or just love behind-the-scenes startup insights, this one’s for you.