Okay babe, let’s get real for a sec. If your salon feels like it’s running you instead of the other way around… I see you. You’ve got systems. You’ve got checklists. You might even have a waitlist of stylists wanting to work with you. But somehow it still feels like you are the one holding everything together with sheer willpower (and caffeine). Here’s the truth: scaling your business isn’t just about building the systems—it’s about becoming the kind of leader who can actually carry the business...
Jun 30, 2025•16 min•Ep. 145
We’re in the era of the “hands-off salon owner”—but let’s get real: no system can replace your presence. In today’s episode, I’m sharing the hard-earned lessons from the seasons I tried to lead from a distance, what fell apart (and why), and how I’ve come to use systems as a support to my leadership—not a substitute for it. If you’ve been hoping your SOPs would run the show while you check out, this is your reminder that sustainable success still needs a present leader. Let’s talk about the diff...
Jun 23, 2025•16 min•Ep. 144
Let’s get brutally honest… there’s always one . The high earner. The it girl. The diva who makes you the most money and low-key runs your salon—until you realize, wait a minute , I’m the freaking owner. In this episode, we’re unpacking a hard but necessary leadership lesson: what happens when you give your power away in exchange for keeping the peace (and the revenue). And how to take it back without burning it all down. Here’s what we’re diving into: How fear of loss (aka people pleasing) disgu...
Jun 16, 2025•15 min•Ep. 143
Hiring quickly to fill a gap might feel like survival—but it can cost you your culture, your sanity, and your bottom line. In today’s episode, we get brutally honest about one of the biggest leadership mistakes you can make: hiring for potential instead of alignment. We’re talking about: Why liking someone is not enough to bring them onto your team The expensive (and exhausting) fallout of hiring without systems How self-leadership and clear expectations set your team—and you—up to win The real ...
Jun 09, 2025•13 min•Ep. 139
Ahhh, summer. The season of sunshine, sandals… and salon owners accidentally letting their momentum nosedive into a beach chair. Look, we all need rest. But if you’re treating July like a business sabbatical without the systems to back it up, Lexi’s got news for you: you’re about to f around and find out. 🙃 In this episode, she’s pulling back the curtain on one of the biggest leadership mistakes of her 19-year career—and how being “too nice” nearly wrecked her team, her culture, and her peace. ...
Jun 02, 2025•21 min•Season 1Ep. 141
Halfway through the year. Did that hit you like a freight train too? If you’re feeling like time is flying and you’re still winging it behind the scenes of your salon, this episode is a pause-and-check-in moment just for you. We’re not just talking about goals or vision boards—we’re talking about what it actually takes to be the kind of leader your business needs. Not the perfect kind. Not the always-likes-confrontation kind. The durable kind. The kind that knows how to have hard conversations w...
May 26, 2025•14 min•Ep. 137
Ever had one of those days where you fantasize about locking the salon doors and tossing the keys into the ocean? Same. In this episode, we get real about the defining moments that shaped our journeys as salon owners. This is for the days when you’re carrying too much and wondering if it’s all even worth it. Inside this episode: Why your first goals still matter, even if they make you laugh now How a foundation built years ago still shapes what’s working today What it really means when you’re qu...
May 19, 2025•14 min•Ep. 139
Being a salon owner is deeply emotional work —even if no one tells you that upfront. In this episode, we're talking about what it really means to be an emotional container in your salon: for your team, your clients, and everyone in between. Whether it’s handling trauma-dumping clients, overly chatty assistants, or the team member who always has “just one more thing,” you’re constantly being pulled on emotionally. And the truth is? You were never meant to carry it all. We’re diving into: Why lead...
May 12, 2025•15 min•Ep. 138
If you’ve ever walked away from a team meeting with your heart pounding and your mind spinning, this episode is for you. Leading a team isn’t just about systems and strategy—it’s deeply personal. And when things don’t go as planned, it hits different. In today’s episode, we get real about the emotional side of salon ownership, why leadership is personal, and how to care deeply without letting every bump in the road derail your confidence. Here’s what you’ll hear: Why leadership is emotional—and ...
May 05, 2025•18 min•Ep. 137
If your business feels fragile—even while the numbers look good—you’re not alone. Most salons skip a crucial step when growing: building out backend systems that actually support their success. In this episode, we’re talking about what it really takes to scale sustainably, why working harder isn’t the answer, and how to stop relying on sheer willpower to hold everything together. You'll learn why strong systems—not just talent or hustle—are the key to real growth, and how to shift from reactive ...
Apr 28, 2025•14 min•Ep. 136
As salon owners, we’ve all had moments where we made a decision out of guilt, fear, or trying to keep the peace. But when emotion is your strategy, things get chaotic fast—and your business feels more reactive than intentional. In this episode, we’re digging into what it really looks like to lead with clarity, maturity, and confidence. We're talking about how to shift from emotional responses to empowered leadership. In this episode, we cover: Why emotions can’t drive your leadership The differe...
Apr 21, 2025•13 min•Ep. 135
If you think you have a hiring problem, I’m going to lovingly tell you, you probably don’t. What you actually have is a leadership void. In this episode, we’re diving into the systems and structure that are actually missing when stylists don’t stick, when culture feels off, and when you keep finding yourself in a cycle of hiring, rehiring, and repeating. Spoiler: your team isn’t the problem. Your lack of leadership systems is. We’re getting into: Why hiring based on “vibes” is not a strategy Wha...
Apr 14, 2025•14 min•Ep. 135
Are you exhausted from doing all the things but still wondering why your business feels like it’s stuck on a hamster wheel? You’re not alone—and I’ve got news for you: working hard doesn’t automatically mean you’re building something that lasts. In today’s episode, I’m giving you the wake-up call you didn’t know you needed. We’re diving into the truth about what’s actually keeping you from scaling—and spoiler alert—it’s not your lack of hustle. It’s that you’re mistaking activity for strategy. W...
Apr 07, 2025•12 min•Ep. 131
Do you ever feel like you’re shouldering the weight of your business and life on your own? If you're a woman in leadership, chances are you’ve felt this burden—juggling decisions, managing a salon, handling your household, and trying to maintain that perfect Pinterest-worthy image. But what if I told you that you don’t have to do it all alone? In today’s episode, we dive into the importance of support— real support. I’m sharing why having the right kind of guidance, mentorship, and community can...
Mar 31, 2025•15 min•Ep. 132
If you’re like most salon owners, social media can feel like the only way to grow your business. You're posting, engaging, and trying to keep up with the ever-changing algorithms. But what if I told you there’s a whole other world of visibility strategies that don’t rely on Instagram or TikTok? In this episode, we're shaking up the myth that social media is the only way to grow your salon. While social is great, it’s not the end-all-be-all. I’m revealing the hidden strategies that will scale you...
Mar 24, 2025•15 min•Ep. 131
You’re doing all the things—posting, running promos, keeping your team together—so why does it feel like you’re treading water instead of actually growing? If more effort meant more revenue, you’d be rolling in it. But that’s not how it works. This episode is all about breaking the cycle. We’re diving into the biggest mistakes holding you back and the three key shifts you need to start seeing real, predictable growth in your salon. Because scaling isn’t about working harder—it’s about working sm...
Mar 17, 2025•18 min•Ep. 130
Ever feel like you’re stuck in the weeds, even though you're grinding hard? That’s because scaling isn’t about working harder—it’s about making the right moves at the right time. I'm breaking down the exact mindset shifts and strategies that will get your salon growing faster—without the burnout or spinning your wheels. You'll hear about: Why grit alone won’t scale your salon past that growth plateau The real reason you feel stuck (hint: you don’t know what you don’t know!) How to simplify, opti...
Mar 10, 2025•15 min•Ep. 124
If you’re working hard but feel like you’re hitting a wall and just can’t seem to scale past that ceiling, this episode is for you. I’m breaking down the #1 mistake salon owners make when they’re trying to grow their revenue (hint: it’s NOT about working harder 😩). We’re talking all about how to stop spinning your wheels, get clear on your strategy, and create predictable growth without that dreaded burnout. I know it’s easy to feel stuck when you’ve done everything right—put in the hours, buil...
Mar 03, 2025•17 min•Ep. 142
Raising your prices is one of the hardest things to do in business, but it doesn’t have to be. If the fear of losing clients or facing pushback is holding you back, this episode is for you. We’re talking about how to shift your mindset around pricing, confidently communicate your value, and handle objections without second-guessing yourself. Because when your rates reflect your expertise, you attract the right clients and build a more sustainable business. Let’s break it down so you can finally ...
Feb 24, 2025•18 min•Ep. 127
Running a hairstyling business can feel like a never-ending to-do list, but what if you’re the one making it harder than it needs to be? In this episode, I’m breaking down the mindset shifts and strategies that help you stop overcomplicating things and start seeing real progress. So grab your coffee (or wine, no judgment), and let’s talk about how to get out of your own way and build a business that actually works for you. Spoiler: It’s simpler than you think. SSO IRL Retreat: https://lexilomax....
Feb 17, 2025•16 min•Ep. 126
Okay, babe, let’s talk about something real. If your salon feels like a hot mess, a whirlwind of chaos, and you’re constantly running around putting out fires... it might be you. Yikes . But no worries, we can fix it! There’s a huge difference between salon owners who are stuck in that overwhelm and those who are scaling and thriving, and it all comes down to how you lead! If you’re still thinking like a stylist instead of a CEO, it’s time to make that change. I’m sharing all my juicy tips to he...
Feb 10, 2025•14 min•Ep. 125
Guess who's back? 🎉 After taking a much-needed breather (because let's be real, even business owners need naps), I'm spilling the tea on how to scale your salon without working yourself into the ground. If you're tired of feeling like you need to clone yourself or open 27 locations to hit those big revenue goals, this episode is your new best friend. We're diving into the real talk about salon growth - you know, the stuff nobody tells you about! Find out why being "just a busy stylist" might be...
Feb 04, 2025•22 min•Ep. 124
It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen by chance—they happen with a plan. Let’s talk about how to make 2025 your best year yet. A million-do...
Dec 30, 2024•23 min•Season 4Ep. 123
Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show. In this episode, we’re diving deep into one of the most important topics for salon success: your messaging . From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague mess...
Dec 23, 2024•17 min•Season 4Ep. 122
Your messaging matters, probably more than you think. In this episode, we’re breaking down how the words you use to describe your services, both online and in person, can make all the difference in filling your books and building trust with your clients. Whether you’re running a booth, managing a team, or going solo, your ability to connect with the right clients starts with clear, thoughtful communication. We’ll talk about how to move beyond generic phrases like “we do great hair” and instead u...
Dec 16, 2024•14 min•Season 4Ep. 121
Let’s talk about creating a salon marketing plan that works—and not just for now but for the future of your business. This week, I dive into the power of building a consistent client pipeline that never runs dry. Whether you’re rocking a rental salon model, a hybrid setup, or managing employee-based stylists, you’ll learn why it’s crucial to have a plan that consistently brings in your dream clients. Plus, I’m sharing details about my Five Ways to 50K event—a free five-day coaching experience de...
Dec 09, 2024•16 min•Season 4Ep. 120
Are you ready to stop grinding behind the chair and start leading your salon to its full potential ? If you feel stuck, overworked, and know there’s more money and freedom waiting for you, this episode is exactly what you need. I’m sharing how you can shift into the CEO role of your salon, take back your time, and still grow your revenue—all without burning out. As we gear up for 2025, it’s time to rethink your role in your business. I’ll guide you through why working behind the chair too much c...
Dec 02, 2024•19 min•Season 4Ep. 119
This week’s episode is all about creating meaningful rest as a salon owner. With Thanksgiving upon us, it’s a perfect time to reflect on what we need to feel restored, both mentally and physically. I know firsthand how difficult it can be to step away from the demands of running a business, especially during busy seasons. That’s why I’m sharing a system that’s helped me not only rest but also truly recharge, so I can show up as my best self in my business and personal life. We’re talking about c...
Nov 27, 2024•14 min•Season 4Ep. 118
In this episode of the 10 Minute Beauty Business Podcast , I’m chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she’s sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire’s methods can help you reclaim time and stay focused on what really matters. We break down the importance...
Nov 18, 2024•27 min•Season 4Ep. 117
Can you believe it’s already mid-November? Time’s flying, but don’t let the end of the year sneak up on your beauty business goals! In this episode, I’m sharing practical ways to make the most of the year’s last weeks. Whether it’s attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you’ve got left. Don’t wait until January—there’s still plenty of time to make a real impact! I just returned from an inspiring retrea...
Nov 11, 2024•16 min•Season 4Ep. 114
