S24EP06: The 100X Mind

And what I know about success is that on the other side of it , it can be incredibly lonely . You can feel more of an imposter the more successful you become , and when you're the most interesting person in the room , you're actually in the wrong room .

Clients who are more successful , more intelligent and wealthier than you need your support , more than they know and more than you can imagine . I coach around insight . Life looks one way , something happens and the world looks different and your entire world changes .

It can happen in an instant , and this podcast is called One Insight because a single insight can change everything . Hi , welcome to a new season of the podcast . For years , I've taught coaches how to build a word of mouth business . It's the prosperous coach approach . Sell the experience of coaching , not the idea of coaching .

Create so much value for people when you spend time with them . They don't have to ask should I sign up for coaching ? They ask how can I not have more of this ? That's the prosperous coach approach . Now there's another level of coach , called an influential coach . An influential coach is a thought leader .

They share intellectual property , ip , tools , distinctions , scorecards . They write newsletters , they have a podcast , they share videos and they create a body of work that stands online for years after they've created it . That's when you become a thought leader and people start knocking on your door .

That's when you become a thought leader and people start knocking on your door . And in this season I'm going to work with a whole range of coaches on drawing out their IP , their intellectual property , to show how they and then you can become a thought leader . So people start knocking on your door . In a moment you're going to hear me coaching Nikki Brown .

Nikki is extraordinary . She's known as the 100x coach because she's helped one of Apple's divisions 100x their revenue . Her clients have included Google , aston Martin and the women's football team at Wrexham Football Club . Extraordinary thinker and known as a word-of-mouth coach . And I push Nikki's thinking around what's possible .

You'll hear , if you stay to the end , that we pause . I stop the recording . We keep talking and then we say something so powerful . I had to put the recording on again and re-record what I just said to her . This is a really fun conversation . It's about pushing Nikki to bring a book of her ideas into the world .

Nikki's the kind of person who , when everyone's doing one thing , she does the opposite , and it's how she's been so successful . Me , too , I love the idea of when you go into a crowded marketplace , watch what everyone is doing and do the opposite if you really want to thrive .

However , every once in a while , you can do something that looks on the outside like what everybody else is doing . Bear this in mind as I'm suggesting this book for Nikki . There's no one who's ever written a book like this before . There's no one who's been Nikki Brown before sharing ideas towards distinctions before .

That's what will make this unique , even if on the outside , it does look like a book . So enjoy this one . I got a lot of energy here because I felt so excited as I was working with Nikki , pushing Nikki , stretching her , having a push back on me . It was a really fun conversation . All right , enjoy , hello Nikki , hello .

So , nikki , one of the things I've noticed about when we're in our zone of genius , we can do all sorts of things for other people that we find it really hard to do for ourselves .

So super successful , super successful results for your clients . It's amazing and what you want is a way to articulate this so word of mouth can be even more powerful that people have got ways of saying what you do to other people . Or maybe I have a sense behind this .

There's actually a physical book , a tiny book that you could put in the hands of your right people , and maybe it's even the way that I described this . For some people it's not supposed to be sold on Amazon . You want to be a best kept secret . Let's play with that for a second . What if you decide to write a book about how to 100X what you do ?

But you don't want to have more than 100 clients in the next decade that'd be probably way too many , so you're only going to print 100 copies of this book . So if anybody says I heard you've written a book , nikki , can I read it so well ? Well , it depends . There are only 73 copies left , so I'm really careful about who I put this in the hands of .

I won't put it in the hands of someone unless I feel that they can implement this kind of stuff . And I won't put it in their hands , even if I believe they can implement it , if they haven't given me a commitment . They're going to take at least one single tiny step . As a result of reading that , now you enroll them in reading it .

You of reading that , now you enroll them in reading it . You enroll them in taking action . And it feels great because you're not trying to sell a book , you're not trying to get it on Amazon . You're still a best kept secret . But the power of what you do , you can put into people's hands , love it , feel good .

What would you say to me ? And and there's a genuine part of me like , oh , I'm curious , like what would Nikki do if I was going to 100x my business ? But yeah , where would you , would you start ?

Great , yeah you have unconscious competence . You , it's like you , you can get in a car , drive to your friend's house , you get out . So I couldn't tell you how many traffic lights I passed , who was in the road , but I was completely safe . You have high level competence . The level above that is mastery .

That's what your niece says hey , auntie , teach me how to drive a car . And you get in and it's like oh my god , I start shouting at her like I , I don't when do I change gear ? And you don't even know these things . We're trying to get you to mastery level now , so it's going to feel clunky to you , that's okay yeah , yeah , okay , good , well , it's .

So where does people come into that equation ? How do you talk about yourself ? What language are you using ? It all starts to piece together the jigsaw for me . Do you talk about yourself ? What language are you using ? It all starts to piece together the jigsaw for me where you talk about failure and bold action and risks .

There's so much that you say in that answer that really helps me start to really understand you and how you run your business . And then what happens in that answer is then really bespoken where I would take you next .

But what I do know why people will come to me is the it's that energy piece as well that I can see people really quickly so I'm able to , without judgment , to see their reality and see where they're getting in their way .

But also I'm really creative and I make it fun , so I make it feel like those big , bold actions and dreams that you had that just didn't ever feel , or maybe you couldn't even visualize them for yourself , and I'm putting them in front of you then don't all of a sudden seem so scary , because I can really make it feel so simple to go 100x as well , and I

that's . The space I love to be in is like messing with this current reality , without judgment of the person , and creating real safety , but also showing them what's really possible .

That may not be able to put that into words , because energy you can't always put into words , it might be a feeling , but there's an energetic map that you're mapping out . In the same time , there's also a linguistic map . You are listening to the words they use . How do they talk about fear , risk , action ?

And you're listening to the way that they're creating their world . When you've got these three maps , you know the roadmap , the energetic map , the linguistic map . I can help . They're not for me . I can see where they need to go . I can help them get past it .

Let me show you on a piece of paper . Holding up a piece of paper , it's got two dots on it . You're here and you want to get to here . Well , that's 100 million miles . A wormhole just folds the paper , so those two dots are touching each other and then I push a pencil through it and suddenly I've traveled through time . But isn't that what you do ?

Don't you help people travel through time ? Things that they thought would take 10 years , they accomplished with you in six months .

So I really helped them see what they didn't believe was possible because of all the noise that gets in their way . But time isn't often like obviously we all want to get to where we want to get to quicker , especially nowadays , but time isn't ever a barrier that I come across with people and I never really set that expectation .

It's more about getting there and we'll get there and I will get them there as quick as I can . But for me , it's more about the quality and the premium sustainability of of getting there as well , rather than a quick hit and then it collapses . So I'm all about the , the lasting change , whether we're working on behaviors or results .

We don't just want it for a moment , we want it for a lifetime and then we can go bigger again from there , should they desire great .

I hear that working with you is energizing yeah , and it energizes me by a lot yeah absolutely Energizing and sustainable . You can keep going . It's not like this treadmill that once you got on it , you either exhausted . You fall off it or you're exhausted by keep going around it .

So the simpler it is , the more likely you are to stick at it as well are you familiar

with .

And what we're looking for is the simplicity on the other side of complexity , not the simplicity . Simplicity over here is what everybody sells Seven steps to seven figures . I can help you make a hundred million dollars in 10 days . All this kind of crap people put on social media .

Then there's the thing that the big high-level consultants do , which is to complexify things . Come and work with us at our big fortune company that works with Fortune 500 leaders . We've got these 17 different principles , these 27 strategies , these 83 tools .

But on the other side of that is the simplicity that you know that when you have a roadmap and an energetic map and a linguistic map , I can map out where you are and I can see the path to where you need to go . That's the simplicity on the other side of complexity .

I am very proud of that because I also think it makes me more approachable to people , because no matter where they are in their life or their business to be able to meet somebody that isn't looking to be impressed by whether it's fancy language or big , complex strategies you notice that people also relax and can be messy with you as well , which is where often

where the gold lies . I'm always messy and I love it one of my personal trainers years ago .

Wherever you want to get to next there's a messy stage you have to get to to where you're going .

And then there is a what I , what came to me in this moment of where I'd like to get to during our conversation today is where obviously , I'm in a lot of business planning for self for next year and I have . Where I got to this last two years is through messy action .

It's intentional , but it's messy action , and then it's really premium on the outside but actually on the other side . Sorry , but actually what I've done already with where I want to scale is I'm making it complex for myself and I'm not taking messy action and I still think there's something around who I want to be in front of . Next that there is .

It does require an elevated version , but then I want to just be totally having fun in the messy action .

So sometimes it'll give me an idea back and it'll say you should try this , and I'm like , oh no , no , it's not that . But now I know what it is because of what it says . So I'm not worried whether you like what it says or not . I want to just see what happens . So let me play with this . I'm going to put some things into it .

I'm going to record some of the stuff and then see what we get . Nikki Brown is known as the 100X coach because she helped one of Apple's division 100X their revenue . Her clients include Google , aston Martin's Formula One team and the female team at Wrexham Football Club . Martins Formula One team and the female team at Wrexham Football Club .

I need your help to help her craft a book about the way she helps extraordinary companies have extraordinary success . New paragraph .

The interesting thing about Nikki is that what she does is incredibly simple and in a world full of complexity , it can be hard to explain this or to use this as a way to sell what she does , and this is where I need your guidance . New paragraph .

The first thing nikki does when she sits down with a high level leader who wants to 100x their business is to draw out three maps . The first is a road map reality of where they are now and vision of where they want to go .

The second is an energetic map and the third is a linguistic map that includes their language around their people , their actions , their failures , how they describe failure and the risks they're willing to take . New paragraph . Surprisingly , what Nikki brings is the ability to focus and to simplify , as well as creativity and fun . New paragraph .

When she does this , she literally helps these high-end , super successful leaders bend reality to create lasting change . This is quality work with premium sustainability . She messes with their beliefs and takes away the noise in their heads to get them focused on what they need to do , and she's not afraid to get messy herself or to help them get messy

doing Question mark . How would you turn this into a powerful but tiny book that she'd put into the hands of her clients . This is not a book meant to be sold on Amazon . All right , there you go . So I put that into Claude , which I like I find it a great writing partner . At the same time , I'm going to cut and paste that and put it into ChatGPT .

Let's see what Claude says . This is a fascinating approach . What stands out immediately is that Nikki's method is a sophisticated form of cognitive reframing combined with strategic simplification . There you go . Now , that's cool . Sometimes leaders want to hear some powerful words .

What it just told you is this is cognitive reframing and strategic simplification , and it's done through three distinct maps that interact with each other . Let me break down what I see . The three map system is actually a brilliant framework for transformation . Number one the reality vision map creates a tension between the current state and the desired state .

Number two the energetic map likely captures emotional investment , resistance and momentum . Number three linguistic map reveals underlying mental models and limitations through language patterns . How's that land so far Good ? Yeah , it's good stuff , right ? It's articulating in a really simple but concise way what you do .

So when you can combine those three maps together , you've got a powerful tool for transformation . Here's a book title that suggests the 100X Mind Three Maps to Extraordinary Success A slim , elegantly designed 50-page book . Introduction the Paradox of Simplicity . Chapter two the Three Maps Revealed . Chapter three , map one , reality Vision Creating Productive Tension .

Chapter four , map two , energy , where Power Meets Possibility . Chapter five , map three , language the Architecture of Thought . Power meets possibility . Chapter I forgot chapter . Chapter five , map three , language , the architecture of thought . And then chapter six , the intersection point where change happens .

Chapter seven , getting messy , why disorder precedes order , and chapter eight , case studies of transformation . There you put the client stories . If I could pick up my mic , I would drop it right now .

But now you're going to start to feed it with . Oh well , let me tell you actually what I did , because actually you don't have to . What we've done today is go 30,000 foot . What you do next is you write out four case studies . Company one was like this when I started working with them . Here was their struggle . Here was what their dream was .

Here's where they were stuck . Here's where they couldn't see where they were stuck . Here's what they thought they should do . Here's what didn't work . Here's what did work . Here's the result . Here's what I did to help that result" . Repeat that four times . Put that into ChatGPT and say now , based on real-time case studies , what else do you see that I'm doing ?

That I can't even see for myself .

It's each part involves the leader really messing with their saboteurs and their you know what I label emotional freedom , and then seeing what triggers them and really getting behind that and then looking at the business strategy and whatever that looks like , whether it's sports or or business .

So I like that there would be four very different and diverse case studies , because it makes it relatable for a lot more of a diverse audience , as well .

Now I hear you intellectually engaged , like , oh yeah , I'm thinking about this client in the sporting world , this client in this other world , and those two things together , this intellectual engagement and emotional engagement on your end , is going to have it be really exciting to craft this book .

Actually , what I want to do with this , which is and I shared this offline with you is so for me to get , I know when I'm in the room and if I tell you a very quick story , so , one of the sporting teams that I work with , I think back 12 months ago , when I was really selling to them what could be available to them if they go on this journey with

me , they did go on the journey and now we flip , 12 months later , and they're seeing the impact and they're like Nikki , we need you back sooner than our next engagement that we've got in . Here's what we need you to do . Here's where we want you to add value . How soon can we'll cancel anything to get you here right ?

So I know when I'm in whether it's an organization or with a team in the sporting capacity I know the impact . What I want help with is getting in the room and , like I said to you offline , hey , I want to be , I want to remain the secret coach this best kept secret .

But where I need help is this language of getting in the room when it's let's say , it's a completely cold intro . How do I really show up powerfully ? Because once I'm in , I'm good , but it's opening that door that I need help with .

You know , it's 12 pages of case studies , like three pages per company and then a little bit around the outside . This idea of the 100X mind . That's interesting . The 100x mind . This isn't the 100x business , or how to 100x your business , which sounds like hyperbole . This is the 100x mind . This is how you think .

This is how leaders think after they spent time with you . This is really interesting . The point of this book is it's just a way to open a door , because what you're going to say to somebody is you need to read chapter three . You're a high to open a door . Because what you're going to say to somebody is you need to read chapter three .

You're a high-level sporting team . Let me show you what I did with Rexham . Read that chapter . Oh , you're a high , premium brand . Read this chapter about the case study , about what I did with Aston Martin . Oh , you need to read the chapter about what happened when I worked with Apple's division here . Read this chapter . That's it 50 pages maximum .

This is a tiny book . That's it 50 pages maximum . This is a tiny book , don't worry , it can get overwhelming . When you think I'm not an author , what am I going to create ? How would I create that ? You don't have to . My invitation to you is write one of these case studies and share it with me . I think you will have real fun on this .

And then how you write that case study is you come back to what was the ideas it gave us about the three maps reality vision map , the energetic map and the linguistic map . Okay , what did I do around those three things with this case study ? Bring in cognitive reframing and strategic simplification . There's five little premises there .

You don't have to use all five of them them . But which of those five did you use with Aston Martin ? Which of those five do you use with Rexon ? So well , let me catch myself . Actually , here's the funny thing . People don't really care about your system and your process .

What they care about is here's where I am , here's where I want to go , if they read a story about . Here's where somebody else was and here's where they went . I don't care what you do .

We've got people in our community and 4PC who do body work , people who do ontological coaching , people who coach around beliefs , people who take people on transformational journeys using plant medicine . All of them have worked with some of the highest level leaders on the planet . Nobody actually cares what your system is .

I mean , some of them might not be right for every individual but what they care about is do you get me ? Can you get me where I want to go ? So start writing these case studies . Here's where they were , here's where they went and a little bit about what you did . Just a tiny bit , a little flavor . Here's the roadmap I saw .

Here's the linguistic patterns I changed . Here's the cognitive reframing I did . Here's why I brought simplicity in and it changed everything . That's it . One case study . Bring that back to me .

I think you're going to have fun writing it because it will help you to look back and go oh , now I can see what I did , and there'll be other things that we didn't even pull out here as you start to reflect on it . But start with here's where they were stuck . Here's where I got them . One case study . Take the book off your to-do list for now .

You made it simple , because this is exactly what I do . I do exactly the same . I make things really simple for my clients . I help them dream bigger than they've ever dreamed and take tinier steps .

I've helped people sell businesses for multiple millions of dollars and I'm doing the same way that I'm doing working with you now making it really simple , giving them a tiny step yeah , I can do that and I feel energized by writing a case study that feels , yeah , definitely cool , cool .

We're gonna have to play with you the same way you pay with your clients , because there's a reason you do this for clients , because you know it works for you . We just can't do it for ourselves . Yeah , that's where I got your back . Let's make this really simple .

One case study pick your favorite one okay yeah , would it help to give me a deadline when you'll get it to me , or is it rather ? yeah , I will do it within the next two weeks I think you get it done by sunday and I won't put that on you . And I say that for a reason , not only simplicity . This thing again about bending reality .

If I mean , if I , if I told you hey , tomorrow you're going to be speaking at a big conference , but you need a case study , you'd write it overnight . It will probably take you 20 minutes . I think a shorter deadline will be better for you , but I know you've got a a life going on , so I'm not going to put that on you .

But I think you might find you could get it to me by Friday and you'd be done .

Oh my God , that's exactly where I am .

Because I like to find my own way and I'm wondering whether it isn't a book , whether it's something future-proofing , and it's more like I don't . I listen more than I read and I know you could make a book in audio . But I'm actually thinking about the people I want to be engaged with .

They're very busy people and I think when somebody sends me something really big to read , I still skim read it unless it's really blown me away , and then I might go back and really read it . So I'm actually gonna reflect on how do I think differently about this book ? It's the same concept , but maybe it's .

Maybe it's a little case of videos in chapters and then they can have all of them , but they only need to watch chapter four , which is a video of me which , energetically , they're going to experience me then , because I feel I'm better in person In fact , I know I am rather than in words .

So I'm actually playing with that in my mind in this moment as well .

Most people never finish a book . No , you're writing a book that can be finished , but you're also writing a book that doesn't have to be finished , because what you're going to say to somebody is I'm not giving you this book , you have to enroll me in giving you .

I need from you a commitment that you'll read chapter three , because it's the one that , if you want to read , the rest up to you . Chapter three will take you 12 minutes to read , but it's the one that you need to read if we're going to have any further conversations . Are you in ? So it's not a book to be read , it's a tool to draw out your people .

That's the first thing . It's not a normal book . How's that land ? Yeah , good . Second thing I'm doing this with my book right now .

My book will come out next year 100K clients how to find them , coach them and keep them , and every couple of chapters will have a QR code , because we all have our phone in our hands all the time and when you click on that QR code , there's going to be a video that shows up of me looking right into your eyes , coaching you around a topic that's just

happened in the book , asking you a question , and so you can create that Exactly what you want to create can be created really effortlessly these days .

There's never been a book like this , ever in human history . So don't make the mistake of thinking there are lots of books . Why don't I add a book to the pile ? No , no , no . There's never been a book about the 100X Mind .

Nikki said to me well , this is great , but what do I do if I want to work with a top football club in the United Kingdom ? What do I do ? Well then I'm going to read a book from some stranger . So here's what I said . I'll try and recapture it .

Nikki , you send your book in a beautiful package inside an envelope and on the front of the envelope the envelope is inside another envelope and the first envelope is addressed to the personal assistant of the person you want to get to , the football club manager or whoever . It is the high-level leader and it goes to their assistant .

You can find out who that person is and inside there's a separate envelope and it says , for the personal and private attention of so-and-so , who's the manager of the club . When they open that up , it could be a handwritten letter , which is very powerful . We don't get handwritten letters anymore these days . It really means something .

If somebody wrote to us , and it's very brief , could also be a QR code on there . Just by the way , if you want to hear me saying this , click on this and I made a short video for you , or both .

And it says dear manager of so-and-so football club , I wrote a tiny book about the 100x mind and when I listened to you talking on Sport Talk Radio the other day about what you're doing with this club , I realized that I wrote chapter three for you . I didn't know I wrote it for you when I wrote it , but I did . It will take you 12 minutes to read .

If you read it and it sparks your thinking , here's my personal cell phone number . Give me a call . I've worked with leaders at Apple , wrexham Football Club , aston Martin , to 100x their thinking . If that's a conversation you'd like to have , I can't pick up . I'll call you back .

No , but also , if you're now the manager of a football club and you get 20 people posting envelopes , you think 20 people are brave enough to do this ? yeah , do you know ? Last time I was on your podcast I got inundated by coaches . One of them even said to me can you stop working with aston martin and give it to me ?

I'd tell them how to do it Like it's all online . You can . Anyone could do that . I'd tell him how to do it like it's all online . You could copy that , except you couldn't , because you couldn't do it the way I do it . Nobody could do it the way you do it nobody .

And then you're like I don't like this , I do like that . And then you'll have your first case study , and then you write the second case study and you'll say , here's my first case study that I feel really good about . Here's the second one . Help make it as powerful as the first . It will roll really quickly .

Feel free not to use JetGP , gpt , you don't have to . Or ?

And now we've got five chapters and each chapter is really simple . Those case studies might be at the end , but sometimes they're good in a chapter . So you might go oh , I've got four case studies , that's actually the four chapters .

I'm going to just highlight one thing I did with each one of those and your book is four case studies and a little bit of an introduction . That's it . I haven't got it here . An introduction , that's it . I haven't got it here . It's in the other room right now .

But the company who are printing my book gave me a wanted to show me a cover , so they printed a book . So it looked like a cover , but it's tiny . It's got like 30 pages on it because it's just to see what the cover looks like . But but it's a book , it's a book , it's so much resistance to writing a book .

things . I believe there's some truth to that . Do you need it ? You definitely don't need it . But for what you want to do next , to get out of purely being word of mouth because you say I want to be word of mouth only . But it's not true . Word of mouth only means you don't need to do this stuff , means other people are doing it for you .

But the cool thing about this is then you can say to your clients who do you know ? Would you put this book in their hands ? And then you enroll them in how to do it . You say , by the way , don't , I'm giving you three copies . That means there's only 65 left now , so don't just give it to some stranger or someone you think , oh , you should read this .

Everyone's got too many books on their nightstand . You say , before you give it to them , say to them hey , I've only been given three copies of this because there are only 100 copies printed . I think Nikki will be amazing for you . I think Nikki will be amazing for you . Would you be willing to read chapter four so you enroll them ?

If you'd like more of this , or if you'd like to learn more about our community of extraordinary top performers , go to richlitvincom forward slash one insight .