S23EP09: Stop Complexifying

Welcome to One Insight. My name is Rich Litvin. I grew up in London and I now live in LA. And this is a podcast for extraordinary top performers and their coaches. You see, I've coached some of the most successful and talented people on the planet. I can see what most people cannot see, and I dare to say what most people wouldn't dare to say.

And what I know about success is that on the other side of it, it can be incredibly lonely. You can feel more of an imposter the more successful you become. And when you're the most interesting person in the room, you're actually in the wrong room. Clients who are more successful, more intelligent, and wealthier than you need your support more than they know and more than you can imagine. I coach around Instagram. Life looks one way, something happens and the world looks different and you're in

world changes. It can happen in an instant. And this podcast is called One Insight because a single insight can change everything. The secret to my success is over 15 years guiding some of the most extraordinary coaches on the planet to the highest levels of success. In this season of the podcast, you're going to be able to listen to me and watch me coaching some of the extraordinary coaches in my community who have attended the RLI, the Rich Litvin Intensive.

You hear more about that as I work with them. It's one of the secrets behind the magic that we do. Stop complexifying. It's what so many of us do. We read so much, we think so much, we make stuff really complex and complicated when it doesn't need to be. Often it's the simplicity that will change everything. In this conversation, you're gonna hear me working with Amber, who's super smart, super sharp, has this idea about creating a group coaching program for her dream clients.

She throws some ideas at me, and I bounce some of them back to her in a way that has it go, ooh, and it really lands for her. And then she has to go out and make stuff happen. And I've got no doubt she will. Enjoy this episode. Hi, Amber. Hey, hey. So we were just hanging out in Santa Fe. It was an intensive. It's been the first time in years that I've got a group of people in a room together.

COVID lockdown shut everything off. We went completely virtual. It felt so good to me to be in a room with people. How about you? Yeah, me too. It was super fun. I missed it. What what was your biggest takeaway? What did you get from being with me in a room? So one of the things that you said, I can't remember exactly the phrasing, but you said the reason that you're here is probably not why you think you're here. Yep. And so I was like

Hmm, I'm very interested. And'cause I th that was good for me to check in, because I did think I was there Thank you. a reason, which was I thought I was gonna like imagine my like next client and this next phase of business. And what I walked away with was a desire and clarity about needing spaciousness in my life. to think, to be. And so that was awesome for me to because like that was not why I thought I was going. Like how to create more spice. But definitely what I walked away with.

So I love that phrase. You can say it to a new client. You can say it when you're running an event. The reason you're here is probably not the reason you think you're here. It it's not I'm not attached to being right. You might be here for exactly the reason you think you're here. But by sowing that as a seed, you create possibility for something they're not thinking about.

Now I noticed that picture behind you, which has the ocean, it's spacious, it's a triptych, there's three panels, so it's wide. That gives me a sense that actually spaciousness is really important in your life. Yeah, it is. And I thought I had it. That's what was another thing is I already thought, you know, I work three days a week, like I already have a lot of space. But I think it was like there's another level I can take that. And so it was awesome.

Nice. So that's what I call a quality problem. It's a quality problem if you share it with most people and they go, I wish I had your problem. So if you just say to most people on the planet, you know, I work three days a week, but life feels a bit pressured, I wish I had a little more space. Most people say I wish I had your problems.

I don't. I love working with people who have uh uh h high level problems. For me, that's oh, that's fun. What would life look like if you had even more spaciousness? Yes. Yeah, which has been fun. And I've been totally playing, to use your word, since Santa Fe with that question. How do I do that?

So here we are. How can I support you? What's up? And what can I do for you? Yeah. Okay. I was gonna tell you this too, before we jump into this. We played a game in the intensive about creating money and I didn't get a chance to share in the room, but I thought it'd be fun. I Can I just for those people who are listening and watching it? Right with us. So I... I love my work to be experiential. I love people to be doing stuff.

All the theory you can read for it for for months for years about how to do stuff. You wanna learn how to ride a bike, you've got to get on a bike at some point. You wanna learn how to be an entrepreneur, you've got to go out and fail at selling stuff. You wanna learn how to be a coach, you've got to go out and then serve people and see what happens.

So I said to everybody, I'm gonna give you an extra long lunch break on the very first day. Go out and make some money. Now then I said, so every I knew everyone would get nervous. What what do you mean? How? What do I do? That I don't care what happens, as long as you come back and say

Here's how I screwed up. Here's a mistake I made. Here's what went wrong. Here's how somebody said to me, I can't believe it. Here's what I said. Oh my God. I'm so embarrassed. Because I know that by making those mistakes, cool stuff is coming down the road. Продолжение следует... But now give me your give me your update. And this is related to spaciousness, so it's awesome. I've had this client that I've worked with for a long time and we've kind of gotten into a

unending agreement, which was fine. It wasn't bad, but I see that there was no like clear start, clear end. And so it was kind of like month to month, which I only did that with her. And the moment that you said go make money, it was interesting because like I was like, I'm gonna risk this relationship by asking her to sign a year long agreement with me, basically.

And I was willing to get the no. She ended up saying yes, but I love that what you said in the intense, like it's not really about the money. The money's great. But it was about me rising to this next level of creating space and courage.'Cause I'm I type I was typing this email during lunch and I was shaking because I was nervous that she was gonna be like, I guess we're done.

I guess this isn't for me anymore. And so I risked our current relationship to enter into a more powerful agreement. And she said yes and was like very grateful for the opportunity. She saw, you know, it ended up being a happy, happy ending, but I was willing to do it even if it wasn't. And that was huge growth for me as well. Nice, that's beautiful. And it's your willingness to do it no matter what happened that creates a sense of intrigue on the other side.

Because most people are doing that from a place of I want you to spend more money with me. I want you to work with me for longer. There's a there's a neediness and a try and get something. You were coming from a place of I've got nothing to get.

I'd love to work with you for a year, but if you don't want to do that, that's okay. Somebody will. And we feel that energetically. So I wanted to capture that for you for the next time you're playing that game. It's the energy you come from. People really feel that.

Yeah, I I totally see that. Thank you for articulating it that way. Yeah. It was it was good and to go kind of back to the spaciousness, I realized I was willing to create the space. It was like an energetic space, which we talked a lot about Um at the attensive two for her. Right. It was for her to opt into this year long experience, which was useful.

Well, what I hear behind that is you weren't trying to sell her something. You had a gift to offer her. Yeah. If you come and do this, it's gonna change your life in ways you can't imagine. What a gift. Да. Yeah, I love that distinction.

So from this, because like I told you I've been studying since Santa Fe. I I wonder if we could this is what I'm interested in where it goes, but I've have this desire to kind of consolidate. I have a lot of one on one clients, which is a high quality problem. But in the space thing, I was like, I wonder if I could create a group for some of my one on one clients instead and work with less one on one clients. That's kind of where I'm at. Ja, vad är stoppning you först avall?

So I think part of it is the timeline. I have s clients on different plans, you know, different endings, different lengths of time that we're working together. And so I don't know when to introduce it. I don't know if I should just introduce it and then let people come into it when our agreements end, because I really want them to be part of it. I don't know. So you're complexifying the situation.

Um it doesn't need to be that complex. It doesn't need to be that complex. Mm my sense is you feel it could be really fun to run a group. And once you get that, like the first sale is made, because you can say to people, Oh my God, I've got something really exciting I'm up to. Same as we were just talking about, like the first sale is on the inside.

When you've got that first sale made, everything else is effortless. Because if they don't want to do it, no problem. Somebody else will, because you're in love with what you're selling. That's true. So here's how I'd make it really simple. First of all What's the format of your group program? Is it once a week, once a month? What does it look like? Is it a 30-minute call, a 90-minute call? Is there any private time with you? Is it only group coaching? Have you thought that through?

Yeah, I'm thinking two calls a month. And I've been I've done a group in the past where it was a hybrid with a one on one with me and a group. I'm torn on that. I sometimes some people it was awesome and sometimes it wasn't. Um but I really want to add maybe like a meeting up twice a year component because I already do this. I already host a retreat. My clients come and it's awesome. And I'm like, why not make this part of the program where it's like

This is just included. This is just what the program is. Tell me, is this six months? Is it a year? What does it look like to be part of your group program? Yeah, a year. So the the other thing is I have a bigger group programme already that's a year long and I like it. But this next group it's I I think more high level, less like it's people who are thinking deeply. I think it's a more holistic, it's not just making money, it's not just businessy, it's More depth to it, I think.

And what's the premise? If I come and do this program with you, what am I going to leave with? Top one to three results. Yeah. The word that keeps popping up in my awareness is creating quiet wealth. So it's like a groundedness. Meaning, um... Like a sense of purpose is the word that comes to me right now. Cause like I think making money and entrepreneurship is definitely gonna be part of it, but it's that plus plus something. 감사합니다.

Okay. Here's what I hear. If we get off this call and someone says, Hey, what were you talking to Amber about? Here's what I might say. I'm gonna make some stuff up now, not'cause I think it's the right thing to do, but I wanna stimulate your thinking. You can go, I love that, I didn't like that, and we'll see. So here's what I what I hear. Oh, Amber's got this amazing group coaching program. It runs for six months and it's called Quiet Wealth.

And it's about making money, but making money is a result of being a person who's on purpose and a person who has a life of meaning. Because you can make a lot of money without a sense of purpose or any meaning in your life, and you can feel empty on the inside. But imagine making money with a sense of purpose and meaning as well.

So it's it lasts for six months. There are two calls a month and it includes a VIP private retreat that she offers to some of her other incl other clients. That's included. It's for six people. And there are two VIP spots. And if you get a VIP spot, that includes one-on-one coaching once a month as well. Plus it you could call you can you've got Amber's WhatsApp and you can message her anytime as a one-on-one client, you get extra support from her. Yes.

I love that you added ideas that I didn't even think of. Never thought of a VIP edition or version. I like that. It was interesting at first when you said six months, I was like, don't worry to play here. So that was interesting. I'll tell you why. Because you talked about the high level clients you want to come to this. And sometimes for very successful people, less is more. Yes is more.

They will pay you more to spend less time. You might offer one call a month and they pay more money for that than for two calls a month. Yeah. I that's why I deliberately wanted to provoke your thinking on that one. I had a feeling you'd but well, you just told me it's a year. I deliberately says six months. You can always give the option to extend. Yes. And renew and be in for more than for six months. Yes.

But I deliberately said it that way for some of your people. Plus, it makes it an easier yes to commit to six months with Amber than a whole year of my life. Yes. I like it. I also think bringing the retreat within the six months versus like, I don't know what it's gonna be in the year, right? Like it's it's a dedicated space and time for us to work together. I like that too. And I love the number six as well. 감사합니다. I found it really nice. And then you can decide

If you want to have that retreat be only for these six people, or you let them know in advance, it will be for up to fifteen people. It will include some other clients. But if you pay for to to come to the retreat only It's quite expensive compared to having it be included in the group coaching program. It might be almost the same price as group coaching. So it's a no brainer to do the group coaching.

Here's the other thing that I've I've done over the years as I start to enroll for a group coaching program is that I say to the first person I'm talking about, this too, hey, just so you know, you're the first person I'm talking to about this. The first person who signs up with me will get one on one coaching with me until we begin.

Then you can decide that's two calls a month, that's one call a month, but you'll get you'll get so you know it's it's three and a half months till we start, you'll get up to four calls with me, private calls, which would normally cost thousands of dollars. That's included in the program if you're the first person to sign up. Then the second person who signs up, you might offer only you there are two private co coaching calls for the second person to sign up.

And then you decide, you know, maybe there's one call for the third person or for the fourth. And you decide obviously towards the end, you don't need to do that because now like there's only two more spots left. And now the incentive is let me grab one of those spots. So I've loved doing that over the years.

Yeah, I love that incentive too. Great idea. Can you still it? Yeah. Giving it to you. I love it. I think it's a great programme. I can't see anything else that I would add. I I think your people will love it. Start with the people who know you the best. Hey so and so. Can I tell you a secret? What do you mean?

Well, I'm launching a program. I am only launching it to the people I love the most, some of my favorite clients. At some point I might go out to some people I don't know very well, but I'm starting with the people I know me best who know me best because there are only six spots available. Yeah. Yeah. I think one of my maybe this is my brain wanting to add complexity to this, but

Sometimes I feel like my private clients will ask me, like, do I get access to this? And it feels like a no in my body. Like this is separate. Do you distinguish that? Like I don't know if it matters. Well, you you get to decide. Yes, you get access to it. Or yes, you get access to it if you'd like to pay to join it.

I mean you you have you have a choice on that one. You know, there are some things four PC is my high level mastermind group. It's thirty grand a year to be a member of that. They get access to almost everything I offer. But that doesn't include a deep dive. A deep dive is when I take ten people away to some interesting location and we spend three days together, hot seat coaching constantly for three days.

If you're on four PC, you don't automatically get a ticket to that, because that's a$20,000 ticket to come to that. But almost everything else I do, I'll give an access access to that to four PC members. And Yeah,'cause I almost like is it because you want to protect the deep dive space? Or is it just the cost?

Uh it's a bit of both. I mean I I for P uh sorry, the deep dive is only for ten people. Yeah if I give access to that to 30 people, you know, so uh it's also a twenty thousand dollar program. Yes so I don't I don't include that. Yeah. That's my feeling for the six. It's like they're reserved for six people. It's not just a group of my one on ones that come in. This is its own group.

And what you can do, if you get towards the end, you've got four people signed up and it's starting in a week's time, you can go to some of your private clients and say, hey, Sarah, I was thinking of you. I have a program that's about to start in a week's time. There's a there's one spot left. I can keep going out to the people who know me and talking about it, but I love you and love working with you.

How would you like a scholarship ticket to that program? And then I always stop and say, before you say an immediate yes, I got two things I would require of you. If you're for you to be a hell yes. One, if you're a hell yes, you play full out as if you'd invested the full X thousand dollars to be there, because everyone else is investing that money.

And two, you keep it confidential because everyone else is investing that money. So I I'm enrolling them even in a free gift that I'm giving them, because then they show up very powerfully. Yeah, I love that. Enrollment every every decision, yeah. Yep. Enrollment all the way down. Yeah. Yeah, all the way down. I love that. Yeah, that's... That's awesome. No, I just gotta do it. Yeah, remember J F D I theory? Yes. That was so good.

those of you who are listening and watching, I mentioned this on a previous podcast episode, but if you missed it, I asked everyone at the event, I uh I said, Look, now it's time to go and practice JFDI theory and there was blank looks and I said, You don't know what that is?

Just fucking do it. Yeah. That's the problem. We make it more complex in our mind. And actually, yeah, go out and start talking to people. That's it. The first group program I ever ran was back in 2008. It was called the Confident Woman Salon. Actually, that's not true. A year earlier I launched it, I called it the the the Creative Woman's Salon, and not a single person signed up for it.

A year later I'd learned a bit more about enrollment. I changed the name slightly because I it it was more in line with what I was doing. Go to the confident woman salon, I had ten spots, I only signed six people. However About a week before it was about to begin, I was kicking myself, like, Oh man, I've only got six people. I wish I had ten and I realised, you know what, I can't use that energy.

If there's only six people, I can give them almost double the time and support I would have given if there was 10 people. I'm gonna blow their minds. There's one woman in that group who 15 years later is still a client of mine. And so y don't worry about what happens the first time around, the second time around. You're only gonna learn and grow and you create magic for your people over time. Yeah. I have a lot of evidence from my own life that that is very true. So yeah, so good.

I think they're there. Ja, dank je. But most of you can't do it. It wasn't cool. What's called? And it's what I love to do. Dot com