1 Insight - podcast cover

1 Insight

Rich Litvin, Founder of 4PC1insight.libsyn.com
If you’re the most interesting person in the room... you’re in the wrong room.1 Insight - coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING...Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.

Episodes

S5:EP09: "I'm tired of being a best kept secret"

Mandy has a PhD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking. And, she’s frustrated. She’s tired of being a best kept secret. I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. h...

Jun 04, 202032 minSeason 5Ep. 9

S5:EP08: The Four Stages of Transformation

There are four stages of transformation: 1. Separation 2. Initiation 3. Transformation 4. Transmission Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level. Sometimes as a coach your job is to simply create space and the clients will come to their own insights. And, that's precisely what happens in this conversation. And, I have mine too at the ve...

May 28, 202022 minSeason 5Ep. 8

S5:EP07: Stand out!

Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter. Yet our biggest gifts often come from the place where we struggle the most. And today, I coach this incredibly creative woman to turn her struggle into her gift as a coach. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ For most of human history, it wasn’t called co...

May 21, 202019 minSeason 5Ep. 7

S5:EP06: Don’t answer your clients' questions…

Today I’m coaching a former Navy SEAL. The job of a great coach isn’t to answer their clients, questions. It’s to help create more powerful questions for them to live into. Christopher has an interesting question and it’s tempting for me to answer it but I pull back to look for the bigger context. In this short episode you get to see the power of coaching for insight. An insight can happen in a moment. And then your life is changed for ever... Love. Rich -- PS. After you've listened to this epis...

May 14, 202014 minSeason 5Ep. 6

Bonus: Leading Businesses Through Uncertainty

Vicki Shillington has over 20 years experience as an executive at a Fortune 50 form. She's been a consultant at one of the "Big Five" accounting and consulting firms. She's built a reputation for leading transformation for Fortune 500 companies. She's an expert in positive psychology. And she's known for speaking her truth to high level leaders. Her clients include a $500 billion dollar corporation. And she's regularly called on to consult with start-ups (one of her passions). Her company has cr...

May 12, 202054 min

S5:EP05: "I Was Born For This..."

Coaching powerful people is interesting… because when they have an insight, there's nothing more you need to do. You don't need to help them create a 27 step action plan or to hold them accountable. They are good to go. Matt is a powerful leader who knows how to support others, in challenging circumstances. I coach him and – within 10 minutes – he has an insight that gets him so clear, he's good to go… After you've listened to this episode, get in touch. Let me know your single biggest insight –...

May 07, 202014 minSeason 5Ep. 5

S5:EP04: "High-Touch Vs. High-Tech."

If you do what everyone else is doing, right now, you'll get the same results as everyone else… Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Read my Playbook for coaching in Challenging Times. I wrote it for you. You wer...

Apr 30, 202021 minSeason 5Ep. 4

S5:EP03: "Leadership Lessons From Barack Obama."

In 2007, Angela met a very inspiring man. A year later, she quit her job to help this young Senator, with an unusual name, run for President. People told her she was crazy. When Barack Obama became President of the United States, she spent 7 years in the White House, as his personal aide. In this coaching session, I break the coaching ‘rules’. I step into leadership. I tell her what I think. I tell Angela to stop being selfish. It's time for her to share the leadership lessons she learned sittin...

Apr 23, 202026 minSeason 5Ep. 3

S5:EP02: "I'm Carrying the Burden Alone."

Imagine running a company where your clients are seniors and your business generation happens almost exclusively through live events. And then there's a pandemic… Welcome to Catherine's world. She's exhausted, and it feels like she's carrying this burden alone. Within 3 minutes of coaching, she has an insight that's so powerful, we both know we're there. Shortest podcast episode ever! I tell our editor to cut and Catherine and I start to chat. And in those next 2 minutes, she has another really ...

Apr 16, 202012 minSeason 5Ep. 2

Bonus: Excellent Decisions

For 21 years, Robert McPhee has been a trusted advisor to high level leaders, CEOs, Directors and Board members. His company is called Excellent Decisions. He was Director Of Training for Jack Canfield Companies for almost 5 years. And he is a Founder/Founding Member of the Transformational Leadership Council and the Association of Transformational Leaders. Robert invited me on his podcast and I said yes. But when we started the conversation, I switched things up on him... I said "Robert, I can ...

Apr 14, 202039 min

S5:EP01: "What's Your Biggest Challenge?"

When times are challenging you only need to ask your clients a single question, “What's the biggest challenge you're facing right now?” Join me, as I coach a former Vice President of a relationship marketing agency. She's also a board member, advisor and angel investor. Learn how to create clients in challenging circumstances… After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/ Read my Playbook fo...

Apr 09, 202036 minSeason 5Ep. 1

S4:EP05: "What makes you different?"

You must not be afraid of the things that make you different. In fact, what you imagine might repel people is often the very thing that has your clients seek you out and want to work with you... Listen to me draw out Tutti's story. She's a fascinating woman. And, as you listen, reflect on what makes YOU different.. -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://rich...

Apr 02, 202036 minSeason 4Ep. 6

S4:EP04: "The gifts in your struggles..."

Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see. Until today, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does. -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more abou...

Mar 26, 202036 minSeason 4Ep. 5

S4:EP03: Serve, Serve, Serve

This episode is called Serve, Serve, Serve because that's how we will come through these trying times... 500 people from my community joined me live on a Zoom call, called Leading in Challenging Times. We recorded it and now you can join me as I share the best principles I've learned from over 2 decades of leadership, sometimes in very trying circumstances. You'll hear me teach 14 concepts to support you to lead (yourself AND your clients): 1. The importance of check engine lights… 2. How to be ...

Mar 19, 20201 hr 30 minSeason 4Ep. 4

S4:EP02: "You CAN'T do it..."

Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless. As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do... -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary t...

Mar 12, 202032 minSeason 4Ep. 3

S4:EP01: "A story that makes you say, Wow!"

Corrine is an extremely successful entrepreneur. But it doesn't matter how successful you are, you can't see your own gifts. I help Corrine see the impact she had had in her career and she is literally moved to silence. All she can say is "wow." There is such power being able to draw out your clients' stories... -- For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlit...

Mar 05, 202034 minSeason 4Ep. 2

S4: Intro: A powerful story....

I'm extraordinarily good at helping high level leaders become high level coaches. And I often see successful leaders struggle as they become coaches. You see, they often dismiss all their prior leadership experience. In Season 4, I draw out my guests' stories in a way that empowers them to articulate who they are in the most powerful way possible. Imagine you could tell stories so powerful that your clients say, Wow... Imagine you could look in the eyes of a client – and instead of feeling like ...

Feb 27, 20205 minSeason 4Ep. 1

S3:EP11: "Hell yes. Hell no. Maybe"

Today I coached Catherine. Catherine is a member of 4PC, she is a top performer, she is an estate attorney by background, and she has a business that makes millions. She is really making an impact on people's lives, helping them create an amazing future for themselves and their children. She has had a taste of coaching and loves it! But she is sucked into those things that drain her of energy in her business. So, I teach her a tool that I call "Hell yes. Hell No. Maybe." It will transform her bu...

Feb 13, 202025 minSeason 3Ep. 11

S3:EP10: "I made over $90 million in sales but I was struggling to get clients..."

Today's episode isn't a coaching session. It's a very honest conversation with one of my Protégés. Before becoming a coach, Mark Silverman generated over $90 million in complex tech sales in the corporate world and worked at numerous rapid growth startups. He sought me out as his coach and he became a member of my community. Mark is now making over $200K a year as a coach and working with dream clients. His first book sold over 50,000 copies and he is working on his second. However, it definite...

Feb 06, 202022 minSeason 3Ep. 10

S3:EP09: "How do you run 120 miles?"

This was fascinating. In today's episode you are going to hear me coaching Angela. Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life. She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take on just one, she takes on a number at the same time. I coach her around her next big mission. It was really fun. En...

Jan 30, 202026 minSeason 3Ep. 9

S3:EP08: "Do you make your clients cry?"

I begin every coaching session with two secret beliefs: You are far more powerful than you know. Especially if you've already accomplished things that impress most people. Tears are a release of emotion. And if I can create a safe enough space, my clients will cry when they share things with me they never shared with another living soul. I begin this coaching session with one of my favorite coaching questions: “What would make this an extraordinary conversation?” Kristen's reply was intellectual...

Jan 23, 202053 minSeason 3Ep. 8

S3:EP07: "A life changing phone call"

A single insight can completely change your life, and that insight can come in many forms. Rich’s came in the form of a phone call, a phone call that he duplicates for his client today. Luisa is a consultant and understands business at the highest levels. Her hope is to work with Rich on the idea of doing something fun and big while using her genius. Rich shares a story about the phone call that saw him commit to something fully though he knew nothing about it. By turning their conversation into...

Jan 16, 202027 minSeason 3Ep. 7

S3:EP06: "A thousand dollar cheeseburger"

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. Rich’s guest today, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. Her book is going to be published in January by Simon and Schuster, a mainstream publisher. She is wondering how she can craft the funnel for her business. However, Rich doesn...

Jan 09, 202054 minSeason 3Ep. 6

S3:EP05: "Where do I find interesting people?"

Building a coaching business or a community is like pushing a car, at first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where Rich’s guest today, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with. Rich is able to inform ...

Jan 02, 202024 minSeason 3Ep. 5

S3:EP04: "10 X $100K clients!"

Success is great, sometimes even addictive. It sounds like a good problem to have, but that’s not really the case. Rich’s guest today, Eric, is feeling the effects of that addiction. After reading The Prosperous Coach, Eric took off before he even began working with Rich. He is seemingly living the coach’s dream, having a coaching business with 10 clients at $100k per year. Except, sometimes success hurts. He has all sorts of unique challenges because of the way he set his business up. Instead o...

Dec 26, 201934 minSeason 3Ep. 4

S3:EP03: "What if your clients feel overwhelmed?"

With success comes the inherent need to continuously be successful, and when it slows down, that’s when overwhelm hits. Rich’s guest today, Alexis, is no stranger to overwhelm. Alexis in the movie business for a long time before creating a coaching practice of her own, helping other people grow and scale their businesses. Her coaching business has skyrocketed so quickly that she feels that she missed the struggles in her business and that’s why she’s stuck now. The thing to remember is that she ...

Dec 19, 201917 minSeason 3Ep. 3

S3:EP02: "I coach one of Einstein's relatives!"

Seeking others' approval and love is a desire that we are all born with. It’s only natural, but you can’t let it get in the way of showing your work to the world. Rich’s guest today, David, is literally related to Einstein. David is a successful entrepreneur and has been a coach for many years. He has come for guidance on how to get his book out into the world, but what he can’t see is that he is stuck inside his own head. Through an insight, David is able to get out of his head and into his hea...

Dec 12, 201917 minSeason 3Ep. 2

S3:EP01: "On the other side of burn out"

Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversation, Ngan has an insight that allows her to face the guilt and fear of slowing down. In today’s epis...

Dec 05, 201918 minSeason 3Ep. 1

S2:EP08: "What Do You Do?"

What do you do? We get asked this question all the time. It’s an overwhelming question, but there are very powerful ways to answer. People want to put a label on who you are. You don’t have to play their game. The important thing to remember as a coach is that coaching is a tool, not a title. Use coaching as a part of your answer, but do not identify as a coach! In today’s episode: Answering the question that you wish you had been asked Using stories to make others curious and interested The dar...

Nov 28, 201913 minSeason 2Ep. 8

S2:EP07: "Double your fees. Then double them again!"

There’s no secret that making a career change at the top of your game is an incredibly exciting and scary thought. Consciously leaving a successful career means that somewhere inside, you are searching for the person that you want to be. If you are willing to sacrifice the time, money, and energy to go through the J curve of business, then you can do, “scary.” Once you can do, “scary,” then you can finally figure out what you are worth, so don’t be afraid to charge that amount of money! Prior to...

Nov 21, 20191 hr 8 minSeason 2Ep. 7
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