#46 The Alice Lemée Route

1,000 Routes with Nick Bennett

Apr 18, 2025•54 min

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Episode description

Alice Lemée is a writer, strategist, and creator of Internetly, a newsletter exploring identity, creativity, and online business.

In this episode, Alice opens up about the moment she realized freelancing wasn’t her long-term path, how she coined the concept of “Creator Gravity,” and why building something meaningful requires messy, unglamorous work behind the scenes. From a failed music internship during COVID to going viral on Twitter, Alice shares how she turned rejection into a full-time writing career—eventually building newsletters for top creators like Miss Excel and growing an audience of her own.

(00:00) Intro

(03:36) Discovering Medium and writing about scams

(08:01) How a viral Twitter thread launched her freelance career

(12:57) Landing early clients and building momentum

(15:18) Creating value through curation, not expertise

(20:06) The highs and lows of freelancing

(23:54) Building Miss Excel’s newsletter from 50 to 392K

(26:30) The power of relationships and personal brand

(29:34) Launching Internetly as a creative outlet

(31:58) Why Alice walked away from the digital nomad lifestyle

(38:55) Coining “Creator Gravity” and building a new lens

(46:03) The importance of commitment to the craft