#16 The Dylan Ciaccio Route

1,000 Routes with Nick Bennett

Aug 09, 2024•43 min

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Episode description

Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast.

In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "problemotional advertising." He also opens up about overcoming imposter syndrome, the vital role of mentorship, and his ultimate goal to create a new category in B2B advertising.

(00:00) Dylan’s solopreneur journey

(02:15) The birth of Rekorded

(06:32) Client acquisition and content strategy

(08:12) Existential crisis and category design

(15:22) Transitioning to an in-house role

(24:57) A new perspective with Black Camel Agency

(26:17) The power of ‘problemotional’ advertising

(28:56) Navigating partnership dynamics

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-ciaccio
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