#14 The Melanie Deziel Route

Melanie Deziel is the co-founder of the Creator Kitchen, an author, and a self-described forever student who’s learned a lot in nearly a decade of building a business around herself.

In this episode, Melanie reveals her journey from New York Times big wig to solopreneurship, opening up about the fear of quantifying her worth and navigating business propositions. Melanie discusses her pivot towards content marketing, the creation of "The Content Fuel Framework," and her mission to support undiagnosed autistic women. Tune in for raw insights on partnership diligence, the importance of genuine networking, and how embracing her identity has shaped her passion-driven business.

(00:00) Going from journalist to solopreneur
(04:33) The mental adjustment needed to evaluate your work's worth
(08:43) Recognizing and leveraging opportunities
(11:42) Intentionally pivoting while figuring out preferences and market demand
(21:47) How to access the possibility of a partnership
(24:06) Rebranding handicaps as superpowers
(29:15) Measuring people by yardsticks that don’t belong to them
(34:00) Giving yourself permission to do things that fill your cup
(40:05) What Melanie hasn’t built, yet 

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Follow Melanie on LinkedIn: https://www.linkedin.com/in/melaniedeziel/ 

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