Craftsman Founder with Lucas Carlson and Eliot Peper - podcast cover

Craftsman Founder with Lucas Carlson and Eliot Peper

Lucas Carlson Interviews Entrepreneurs, Venture Capitalists, Bestselling Authors like Andy Weir, David S Rose, Tucker Max, Espree Devora, Neil Patel, Hiten Shah, Michelle Miller and Morewww.craftsmanfounder.com
Every week we will talk to different entrepreneurs about taking the long view on startup strategy.
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Episodes

#38 Eliot Peper on Life's Unexpected Paths

Life unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out. First Novel Interview - Jun 18, 2014 Second Novel Interview - Dec 3, 2014 Third Novel Interview - Jul 29, 2015 And today, Eliot's 8th book has been released: Bandwidth Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with the benefit of ...

May 29, 201830 min

#37 Jonathan Siegel on The San Francisco Fallacy

One of my mentors has just written a book on entrepreneurship... and it happens to be a damn good one too. Listen to this podcast for just a snippet of his wisdom and buy his new book: The San Francisco Fallacy to learn more from this really amazing man.

May 09, 20179 min

#36 Adam Cheyer On Founding Siri, Viv, and The Future of AI

This week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;) Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's his unique ...

Dec 20, 201645 min

#35 David S Rose's 25 Steps to a Scalable, High-Growth Business

How do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us , he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business. If you want to see the Gust Startup Checklist, visit gust.com/checklist ....

Aug 04, 201628 min

#33 Entrepreneurship in Just 10% Of Your Time With Patrick McGinnis

Patrick McGinnis has a new book out called The 10% Entrepreneur . It's a novel idea that has the same roots as Nassim Taleb's barbell investing approach. Nassim Taleb suggests putting 10% of your assets in high-risk high-reward assets that could multiply enormously and the other 90% of your assets in plain old cash. That way you can never go bankrupt, because only 10% of your assets are exposed. Similarly, Patrick McGinnis suggests investing 10% of your time in entrepreneurship and 90% of it doi...

Apr 25, 201628 min

#32 How to Create Wealth Through Startups with Josh Maher

Josh Maher is a Seattle-based author and angel investor who is written a book recently called “ Startup Wealth: How the Best Angel Investors Make Money In Startups ” about how to create personal wealth by investing through startups. He’s interviewed many great angel investors including Chris DeVore who was also on this podcast and invested in my startup. Josh recently joined us on the podcast, not only to talk about his new book but how understanding angel investors is a lot different than under...

Oct 06, 201534 min

#30 How to Motivate Your Employees With Kevin Kruse

What does it take to motivate your employees without necessarily changing compensation structures? Kevin Kruse has turned this into a science in his book " We: How to Increase Performance and Profits through Full Engagement " where he talks about steps you can use to engage and motivate your employees today. Most startups don't think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that's absolutely the wrong way to...

Jul 08, 201536 min

#28 Don’t Believe Everything You Think

This week I am excerpting a chapter from The Craftsman Founder Manifesto . There is a siren’s song inside all founders that can lead you into the rocky cliffs of depression. It’s an inner voice that frequently says mean and terrible things. It’s an inner bully. You might think: “You are too stupid to start a company. Plus, your idea sucks and nobody wants to use it. How long have you been trying to get attention for this? Can’t you just give up now? Call it quits. Just do what everyone else does...

Jun 15, 20155 min

#27 How To Cope With Startup Envy

Fortunes come and go. Building startups is a long game. It is not long on money. You might win money in one startup, then invest it all and lose it the next startup. Startups are long on character. This is the dirty little secret nobody tells you up front: the spoils go to those left standing.

Jun 15, 20157 min

#26 Michelle Miller On How To Get a Book Deal

The Underwriting: Get Rich, Get Laid, Get Even is Michelle Miller's new book. It is described as The Social Network meets The Wolf of Wall Street , as it takes you behind closed doors into a post-recession world of sex scandals, power plays, and underhanded dealings.

Jun 12, 201518 min

#25 Josh Turner, How to Leverage LinkedIn for Startups

Josh Turner (author of the new book Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales ) teaches us how to leverage LinkedIn for startups and side projects this week on the podcast. Josh also runs LinkedUniversity.com which has been teaching people how to effectively use LinkedIn to get more business. This week we talk about simple things that can make a big difference with your LinkedIn profile....

May 28, 201523 min

#24 Writing The Martian and The Egg with Andy Weir

Andy Weir, bestselling author of The Martian and The Egg talks with us this week about how he writes, how he comes up with ideas, and what inspires him. Andy’s story personally inspires me because I am trying to finish my first novel right now and Eliot has written two novels with another on the way. Moreover, he used to be a computer programmer (just like me). Now he gets to live a life focused on writing entertaining-as-hell novels that millions of people will read. Do not miss this interview,...

May 27, 201529 min

#23 Mike Belsito, Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup - Even Outside of Silicon Valley

Mike Belsito wrote a new book called Startup Seed Funding for the Rest of Us . Here's the description: You have aspirations for creating a startup company that will change the world, but need startup capital in order to make that happen. Where do you start? How can you raise serious funding when you don't have many connections or live outside of a major startup community like Silicon Valley. This week we also discuss this great concept and cover interesting topics like privacy and security for y...

May 13, 201544 min

#22 How to Remember a Phone Number Really Easily

There has been a surprising amount of progress in the area of memory tools in the last 10 years. Memorization techniques aren't nearly as archane and complicated as they used to be. This week I will be teaching you how to memorize any phone number in just a few seconds, and you will be able to remember it forever. If you have ever been interested in memory retention and haven't looked into it for a while, definitely check this week's episode.

Apr 14, 201523 min

#21 Lucas Carlson, Free Audiobook Chapter of Finding Success in Failure

Finding Success in Failure has been a personal journey of a book, and I am proud to be producing it as an audiobook. Today's podcast gives you a free sample from the audiobook which will be available on Amazon, Audible and Apple. In every field, from chess to gymnastics, we can make bigger gains by reducing mistakes than by making winning moves. This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable. F...

Mar 30, 201521 min

#20 Dr Sean Wise, Know When to Quit Your Day Job

Dr Sean Wise, author of the new book Startup Opportunities: Know When to Quit Your Day Job , professor of entrepreneurship and innovation for the Ryerson University Entrepreneurship Program, producer of the Canadian entrepreneurship show The Naked Entrepreneur TV and consultant for Dragons' Den (like the Shark Tank) is an expert at entrepreneurship and we are thrilled to have him as a guest on the podcast this week....

Mar 23, 201534 min

#19 David S. Rose: The Man, The Legend, and Original Inventor of the iWatch

When I read the following words, I nearly peed my pants. I’ve been an entrepreneur for, oh, half a century or so, and I’m still making most of these mistakes! (And yeah, these are mistakes…his list is bang on target). When I grow up I wanna be Lucas or Jason, who not only know the pitfalls, but don’t keep falling into them [sigh]. It wasn’t the words themselves (which of course was very kind), but who wrote it that I couldn’t believe. David. S. Rose. When I saw the name I could hardly believe it...

Jan 12, 20151 hr 2 min

#18 Tim Porter, Deep Strategy for M&A and Venture Capital

Entrepreneurs are perpetually interested in M&A and Venture Capital topics, but often have little direct experience themselves. The math behind this is pretty obvious: if an entrepreneur starts 3 or 4 startups in his career, there are only so many opportunities that an entrepreneur gets to learn about these kinds of deals. On the other hand, the people who work inside of Corporate Development (those who do M&A deals as their job) and Venture Capital see hundreds of opportunities a year. ...

Dec 08, 201451 min

#17 Eliot Peper, New Startup Thriller: Uncommon Stock 2 Power Play

Eliot Peper is pioneering the idea of startup fiction and has just released his second novel in the Uncommon Stock series. This week we get an exclusive behind-the-scenes view into the life of this author and his inspirations and motivations. Uncommon Stock: Book 1 Uncommon Stock: Book 2 NEW JUST RELEASED!!...

Dec 03, 201431 min

#16 Espree Devora, Managing Your Fears of Asking for Money

Espree is very honest about her fears of asking for money in this show and we discuss ways to manage and conquer that fear. In the pre-show, Lucas and Eliot discuss Tony Robbins and wonder if he has any fears before his big talks. Tony Robbins just interviewed some of the worlds top money managers all around the world. He spent hours recording interviews, taking notes and learning from them. He asked their secrets and asked what the common person can do, when it seems the whole deck is stacked a...

Nov 14, 201450 min

#15 Espree Devora, Outsourcing for Entrepreneurs

This week’s interview is with Espree Devora . She is doing amazing work in LA helping startups get off the ground and we talk about one of her specialties: outsourcing. It is also a landmark episode, because it is the first show with co-host Eliot Peper. Eliot was on the second episode of this show . He is an awesome guy, a great thinker, a lot of fun and he writes startup fiction thrillers. He is about to come out with his second book. Lucas and Eliot have a fiction bond with each other and it ...

Nov 14, 201457 min

#14 Ryan Orbuch, A Teenage Startup Prodigy

Ryan Orbuch’s not your ordinary teenage kid. Ryan built Finish , an iPhone app used over a million times. It is known as "the to-do list for procrastinators” and was featured #1 in productivity in the app store. After he received an Apple Design Award in 2013, it was covered on New York Times, TechCrunch, Forbes, CNET, The Huffington Post, and more. Ryan was also featured on Bloomberg TV and Fox News. Ryan gave a TED Talk and was hired at Techstars Boulder. He is also deeply passionate about edu...

Nov 11, 201436 min

#13 Hiten Shah, Product Genius Shares Secrets to Success

A few weeks ago, we interviewed online marketing guru Neil Patel. This week I talk to his other half, product guru Hiten Shah. Together they are responsible for epic great tools like KISSMetrics and CrazyEgg, and Hiten's focus is on growth hacking and product engineering... how to create a great product. Hiten just started a weekly newsletter that covers SaaS topics: SaaS Weekly (http://hiten.com) that you should totally check out. In the mean time, here's my interview with this great man....

Nov 05, 201436 min

#12 Joanna Penn, NYT Bestselling Author Talks Entrepreneurship

Joanna Penn, NYT Bestselling Indie Author and popular podcaster , has a masters degree in theology from Oxford. Joanna then spent 13 years working in IT consulting. She would implement accounts payable into large corporates. Like many cubicle slaves… she was paid well, traveled lots, had what you are “meant to want” in life and was miserable. She tried everything to get out of IT. Like starting a scuba diving company in New Zealand (which tanked). She did property investing in Australia, which s...

Oct 28, 201433 min

#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand

Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand , that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast....

Oct 20, 201444 min
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