AHAA: The Voice of Hispanic Marketing - podcast cover

AHAA: The Voice of Hispanic Marketing

Association of Hispanic Advertising Agencies AHAA•blogahaa.blogspot.com
Business
Management & Marketing
Government & Organizations
Non-Profit
AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.
Follow on
Metacast
Apple Podcasts
Spotify
RSS
YouTube
Overcast
Pocket Casts
Episodes.fm
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE

How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market. Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences. Are you leading the “consumidor”? Or is the market “siguiendote a ti”? Panelists: Gabriela Martinez, VP of Marketing (Latin Ameri...

May 31, 2012

Podcast #35--Top 10 "Truths" from a Retail Client's Perspective

TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client. Note: This podcast contains the audio for videos included in the presentation. SPEAKERS: David Ca...

May 31, 2012

Podcast #34--Hispanic Public Relations Panel From AHAA 2012

HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques. Panelists: Solomon Romano, Head of Hispanic Marketing, Delta Dental Rosanna Fiske, APR, PRSA Imme...

May 31, 2012

Podcast #33--Roberto OrcI: Welcome and AHAA Changes

Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including: New Advisory Board New Board Members 2012 Online University Exciting Research Speaker: Roberto Orci, Chair of AHAA and CEO of Acento

May 31, 2012

Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters

Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards...

Oct 17, 2011

Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications

Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing strategy, advertising, media, promotions, pricing strategy and merchandising.

Oct 17, 2011

Podcast #29--2010 Report on Hispanic Advertising Spending

Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of the Hispanic advertising industry and comparisons to pre-recession spending; the optimal investment percentage to achieve largest margin of growth; the best-in-class categories and companies.

Oct 17, 2011

Podcast #28--CMO Fireside Chat: Joakim Wijkstrom, CMO, Perry Ellis, International

Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances, PEI has a sophisticated U.S. Hispanic marketing platform. The company owns multiple internationally recognized brands and continues to successfully cater to the Hispanic market. Joining PEI in 2011 as CMO, Wijkstrom oversees the Marketing, Creative, Social Networking and E-Commerce ...

Oct 17, 2011

Podcast #27--Mitchell Reichgut: Social Rules: How social media is re-writing the advertising rules of engagement

Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind the scenes at what's working and what's not. We'll analyze strategies, debunk myths, and decode the structures and technologies that make social media marketing tick. Presentation by Mitchell Reichgut, founder and CEO, The Jun Group

Oct 17, 2011

Podcast #26--Robb High: The Transformation of Agencies

The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order to thrive, or even survive. The good news, or bad news--depending one’s the point of view-- is that even more change will take place over the next five years. This presentation is about forecasting some of changes to come and what multi-cultural agencies, in particular, need to do to adapt.

Oct 17, 2011

Podcast #25- Tr3s: MTV, Música y Más Presents A Conversation With Romeo Santos

Tr3s: MTV, Música y Más presents an enlightening conversation with Romeo Santos, former member of the multiplatinum bachata super group Aventura. Balancing dual languages and cultures, Romeo continues to effectively amplify his voice and brand within multicultural audiences, breaking records and topping Anglo and Latin charts across the country. Now in his solo career, Romeo will discuss the Hispanic Millennial universe and share his journey to success from a personal and professional perspectiv...

Oct 17, 2011

Podcast #24 - Cultural Evolution Panel

The constant push and pull between their traditional Hispanic and aspirational American values is what makes Latinos culturally unique. The need to strike a balance between their two cultures and identities and the desire to "crack" the American code is at the core of what differentiates Latinos from the mainstream.

Oct 29, 2010
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast